Bayan Telecommunications Inc. posted P5.22 billion in core revenues in 2012, 8% higher than 2011.
This strong performance is attributed to the substantial growth in Bayan’s data and voice services. Data service revenues grew to P3.56B, up 11% or P256 million from 2011, driven by the increasing demand for data connectivity and internet connection.
DSL revenues grew year-onyear (YoY) by 13% to P1.7B in 2012, mainly attributable to the increased usage of social media applications and the adoption of the internet for education purposes. Bayan’s DSL subscribers increased from last year by 12% to 132,000 subscribers.
Bayan’s voice revenues, from its 184,000 subscriber base, reached P1.61B in 2012, up by 4% compared to 2011. The growth was due to Bayan’s effective product bundling programs, expansion in select areas and offering of innovative voice products for the corporate market.
“Last year was a banner year for us because all of our market groups posted positive growth as compared to 2011,” the company said in a statement.
Bayan’s business segment grew by 11% to P2.44B on a YoY basis due primarily to a combination of continuing demand for data connectivity and the success of “Business Made Personal,” its branding for its top-notch quality of accounts management.
Bayan’s consumer segment, on the other hand, grew 6% to P2.19B, with growth coming from increased demand for DSL broadband and bundled packages.
Bayan chief operating officer Rafael Aguado said one very important aspect of the company’s good performance in 2012 can be attributed primarily to its employees.
“Beyond our products and services, it was our core strength—the people of Bayan and their winning attitude— that helped us achieve our targets,” Aguado said.
Bayan’s core earnings before interest, taxes, depreciation and amortization totaled P1.72B, or 13% higher than 2011.