Meet the team of ABS-CBNWinter Erguiza
Erguiza brought his experiences from Globe, Samsung and SM Advantage when he moved to ABS-CBN CRM a year ago. Today, he is the CRM-Enterprise Loyalty head and leads the Kapamilya Thank You customer loyalty program. Erguiza obtained his bachelor’s degree in biology at De La Salle University.
CRM Operations & Platform Management head
Garcia is the latest addition to the team, having joined ABS-CBN in January 2017. The CRM Operations & Platform Management head handles support for executions of CRM campaigns as well as the implementation and management of all CRM systems and tools for its day-to-day operations. She is a BS Business Administration graduate of Silliman University.
CRM Accounts head
Cayanong joined ABS-CBN in 2011 after stints in Globe and HSBC. As head of CRM Accounts, she works with the different businesses of ABS-CBN, such as its access, retail, digital, broadcast and events groups, with the objective of identifying, engaging and retaining customers through insights-driven and targeted campaigns. She holds a BS Industrial Engineering degree from the University of the Philippines Diliman.