 How do you deal with today’s short attention spans? Connie Dieken, author of “Talk Less, Say More” says we need to apply three habits in this article excerpted from www.cnbc.com. THE results of a survey of 400 business leaders were nearly unanimous: 99% of businesspeople agree that attention spans are shorter today than three years ago and this is having a damaging effect on communication skills. Multitasking was selected by 93% of survey respondents as the leading cause of today’s declining skills. This confirms what you’ve been experiencing both in the workplace and in your personal life. People are not paying attention as you speak—they’re quick to pull the trigger and tune you out. It takes just three habits to conquer this 21st century communication challenge: connect, convey, convince. Connect: Capture people’s attention by giving them what they want and value so they’ll tune in. Recommend this article... |
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| Friday, 26 February 2010 16:43 |
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| Toyota: Death by Twitter?
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 Earlier this year, Toyota recalled worldwide millions of its car models found to have an accelerator pedal problem. Toyota Motor Philippines said the recall didn’t affect models here in the country. In this article excerpted from The Big Money ( www.thebigmoney.com), Matthew DeBord analyzes the role of social media in fueling the controversy. There is a lesson here to PR practitioners: social media is a potent tool, and strategic adjustments should be made in the way they handle similar problems. De Bord said that “what started as an embarrassing problem with floor mats and a theory that they were causing gas pedals to get stuck has led Toyota to initiate a worldwide recall of close to 10 million vehicles while simultaneously trying to salvage its reputation for quality, reliability and safety.” Recommend this article... |
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| Friday, 26 February 2010 15:13 |
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| Don't Forget
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March 9: CEO EXCEL Awards nomination deadline. The CEO EXCEL Awards are given annually by IABC Philippines to CEOs, presidents or top-level executives for their skilful use of communication strategies and tools to achieve business, environment or social development goals. For more info, visit http://iabc.com.ph/index2.jsp or email
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. April 29: Lopez Achievement Awards 2009-2010 Cycle deadline for submission of entries, 5 pm. Nomination is now open for outstanding team projects and individual achievements in Business Management; Customer Focus; Operations Management; Human Resource Focus; Corporate Image-building; and Public Responsibility. Recommend this article... |
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 WHAT’S your company’s social model? With Internet technology going head to head against conventional advertising, companies now need to look beyond their business model in order to survive. According to Brad Geiser of GeiserMaclang Marketing Communications Inc., companies should see themselves as “social parts of a community and ask first before setting off [their] marketing campaign, ‘What social value can I actually contribute to the community?’” Internet technology has forced brand marketing to personalize what is being offered to consumers, with users of the old economic model being “shoved to the side,” Geiser pointed out. He cited as an example their popular Lola Techie campaign for Bayan, which “gave a face that consumers, not only among the elderly, connected with.” The Techie Cruz character, a grandmother learning to use the Internet, became so popular that she was able to collect thousands—hundreds of thousands in the case of Facebook—of followers and friends. As a result, subscriptions to Bayan’s DSL line also increased by an unprecedented 700%. Recommend this article... |
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