Bayan’s Rojo elected president of PANA
Bayan VP for Corporate Brand and Communications John Rojo took the helm of the Philippine Association of National Advertisers as president. To kick off his term, Rojo took charge of the Narito Ako Pilipino campaign that encourages nationalism through a collaboration of local musicians for a song to capture the Filipino spirit.
Rojo also serves as VP of the Public Relations Society of the Philippines, which accorded him the title of Accredited Public Relations Practitioner or APR. Rojo, who joined Bayan in 2002, spearheaded the digital component of the Lola Techie campaign and the reimagining of the new brand of Bayan Telecommunications
anchored on a new brand essence and brand identity in 2007. A holder of an AB Journalism degree from the University of Santo Tomas, Rojo is married, with two daughters.