Moderator Miguel Santos of MYX TV (rightmost) with panelists Odette Keeley, Emil Guillermo and Brian Lee (PHOTO FROM 3AF)MYX TV general manager Miguel Santos was chosen to moderate the panel discussion, “English Speaking Asian Media: Presence and Persistence = Progress,” at the Asian American Advertising Federation’s (3AF) Asian Marketing Summit held in Los Angeles.
The panel included Brian Lee, founder of digital media company Nomad Amory; broadcast journalist, writer and editor Emil Guillermo, whose former “Amok” column in AsianWeek was considered the most widely read column on Asian American issues; and Odette Keeley, national media director for New America Media.
The summit agenda featured experts who discussed the multiple dimensions of Asian American consumers from civic participation and entrepreneurship to building a successful case for diversity and inclusion and various approaches and channels to reaching this consumer.
The event served as Santos’ introduction as a new board member of 3AF.3AF is made up of Asian American advertising agency principals, media, advertisers and strategic partners. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry.
Santos was also recently accepted as a member of the Producers Guild of America, the first from ABS-CBN International.