Digital media division OIC head Elaine Uy-Casipit (3rd from left) discusses ABS-CBN’s digital transformation, among others, at the Singapore eventElaine Uy-Casipit, OIChead of digital media division at ABS-CBN, served as a panelist in Singapore’s Media Innovation Forum, sharing her expertise on the video streaming landscape and the future of the video industry in the Philippines.
Uy-Casipit talked about the expansion of ABS-CBN’s digital business and its path to digital transformation, how the network creates unique user experiences, and its most successful digital projects.
As head of the new One OTT (Over-The-Top) division, UyCasipit supervises the growth and expansion of ABS-CBN’s streaming platform iWant TV by collaborating with the best content creators and OTT providers worldwide. She also oversees continuous product innovations and delivery, business development and operations, and content management.
“We’ve certainly come a long way since we launched iWant TV in 2011. We now have over eight million subscribers who rely on us for quality entertainment and we want that number to grow as we grow. We are forging ahead with our transition into an agile digital company, and we know that we’ll be able to offer so much more: more meaningful products and campaigns, more collaborative ecosystems, more seamless and integrated OTT experiences,” she said.
Uy-Casipit played an integral role in the continuous growth of ABS-CBN's digital business. She led the group that helped the company produce awardwinning digital campaigns and spearheaded the launch of various digital products and businesses.
The Media Innovation Forum organized by Alpha Global Network was attended by the region’s senior media executives and brought together industry leaders who shared their insights on changing media trends. (Story/Photos by: Kane Choa)