Be a hero for Boracay this summer by joining the SKYathon Boracay Beach Run!
SKYathon, SKY Cable Corporation’s annual beach run, returns to Boracay on April 22 for its eighth year of raising awareness and funds to sustain the island’s excellent natural beauty and rich marine ecosystem.
SKYathon aims to help restore the island’s coral reefs by raising funds to purchase reef nurseries via the Coral REEFurbishment project in partnership with Boracay Foundation Inc.
SKY Cable is dedicated to support the advocacy on a longterm basis.
“Boracay has given so much to Filipinos and it is only fitting that we return the favor by helping the country’s worldclass island remain beautiful. SKY is committed to uphold this advocacy through SKYathon,” Jaynalen Redondo, SKY Cable’s airtime sales marketing head, said.
SKYathon returns this year with top running event organizer Rio dela Cruz and RunRio as race partner.
For more information on registration, visit www. skyathon.com and www.runrio. com/skyathon-2017. Updates are regularly provided on the official Facebook page (facebook.com/SKYathon). The online registration is open until April 10, 2017.