With 22 years in the business, thousands of subscribers over the years have made SKYcable the No. 1 cable TV service provider in the Philippines.
SKYcable has grown to feature the best, most varied and relevant cable TV programs with amazing valueadded services for the family’s viewing enjoyment, including some of the biggest festivals in the country—Cebu’s Sinulog and Baguio’s Panagbenga.
SKY has partnered with various festival foundations in the past decade and has been covering some of the grandest activities that happen during these festivals and broadcasting these locally.
This year, for the first time, SKY brought these local festivals to the homes of Filipino families in key cities nationwide. Moreover, this is the first time that the Sinulog and Panagbenga festivals were broadcast live in full HD quality.
Coverage for this year included Sinulog in HD nationwide; Dinagyang in SD nationwide; and Panagbenga also in HD nationwide.
Other festivals that had local coverage only included Gen. Santos City’s Kalilangan and Laoag City’s Pamulinawen.
Related activities included booth setups in key areas all over the city and the festival locations; the SKY Life: Dance Showdowns and Concerts where the company brought celebrities to celebrate the festivals with the locals; and Twitter and Instagram promos where festival participants and guests were invited to take a photo and use SKY’s hashtag to get a chance to win prizes. The company also streamed the festivities online on its YouTube account.