Chief strategy officer Dr. Patricia Dimanlig-Manuel and marketing head Audrey Trinidad receive the award on behalf of Asian EyeAsian Eye Institute clinched its seventh “Reader’s Digest” Trusted Brand Gold Award in the eye center category.
As the sole winner in the category, the award speaks of the trust that the public and its patient base have bestowed upon Asian Eye in almost 18 years of bringing highquality eye care to the country. With 13 clinics in strategic locations, Asian Eye is the largest ambulatory eye and research institute in the Philippines.
Asian Eye is one of the 32 brands that were recognized by “Reader’s Digest Asia” for their trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.
“Choosing an eye care provider is an important decision,” says Asian Eye chief operating officer Alwin Sta. Rosa. “That is why we are truly honored to be the only eye center to receive the ‘Reader’s Digest’ Trusted Brand Gold Award. With their trust, we are able to do a thorough checkup and provide appropriate treatment or management options and, therefore, help them have a lifetime of good, healthy vision. We are also able to educate them, their family members and peers about proper eye care.”
He adds: “This inspires us even more to grow further and reach out to more Filipinos by expanding the skills of our doctors, looking for innovative products and services to offer, and opening more clinic locations in and outside Metro Manila."
To strengthen patients’ trust, Asian Eye highly values feedback. Sta. Rosa shares: “We listen and learn from our patients through various channels and use these to improve our services and processes. This enabled us to offer products and services that are not only responsive but of high quality. This is a continuing journey and something that we did not achieve overnight. In fact, Asian Eye recently addressed the increased demand for convenience by launching a clinic at the Santolan Town Plaza in San Juan City and adjusting its Rockwell clinic schedule.”
Patients from San Juan and nearby areas no longer have to endure the terrible traffic to get an eye checkup at other Asian Eye clinics as Asian Eye Santolan Town Plaza provides comprehensive eye exams, a full scope of diagnostic testing, and optical products and services. It also offers Zeiss lenses that are customized to suit specific vision needs as well as PhotoFusion lenses that darken and fade back to clear lenses faster than previously released Zeiss photochromic lenses.
Meanwhile, Asian Eye’s Rockwell clinic is now open on Sundays from 8 a.m. to 12 noon, with complimentary parking. This means that all Asian Eye clinics are open seven days a week to serve more Filipino families.
“We want to make getting eye checkups easy for our patients and we know that weekends are when they are available. It is now so easy to get a checkup done and then watch a movie or enjoy Sunday lunch at the mall with your family,” says Sta. Rosa.
With its win and these new developments, Asian Eye continues its efforts to improve patient satisfaction in its clinics. (Story/Photos by: Charizze Henson)
Asian Eye, which won its seventh ‘Reader’s Digest’ Trusted Brand Gold Award, was the sole winner in the eye center category