ABS-CBN Corporation continued its domination nationwide, including 12 key regional areas with huge TV viewing population, hitting as high as 73% in terms of audience share.
The strong performance of ABS-CBN in these areas helps drive ABS-CBN’s leadership in national TV ratings among urban and rural homes nationwide. ABS-CBN’s average audience share reached 43% nationwide on total day viewership in August, or 12 points higher than rival GMA’s 31%, according to Kantar Media.
Kantar Media TV diaries data (July 29 to August 4) show ABS-CBN registered its highest audience share of 73% in Legaspi with a majority of local residents tuning in to its shows and enjoyed a 60-point lead over GMA’s 13%. ABS-CBN also obtained a 72% audience share in Iloilo, higher by 58 points than GMA’s 14%.
“ABS-CBN maintained its dominance in these regions because of good content, improved signal and local programming. Viewers appreciate our local productions…apart from our top-caliber TV offerings,” said ABS-CBN Regional Network Group head Louis Benedict Bennett.
ABS-CBN also announced the building of 10 new relay stations and the enhancement of the TV and radio coverage of its existing regional stations.
“…These new relay stations will also receive locally produced shows, something the rival networks don’t have,” said Bennett.