Seated, from left: ABS-CBN head of business development Paolo Pineda, COO of broadcast Cory Vidanes and AyalaLand Malls Inc.’s Rowena Tomeldan and Ruby Chiong; Standing, from left: ABS-CBN head of integrated events and customer engagement Bobby Barreiro, legal counsel Carissa Enerio, head of integrated marketing Nandy Villar and AyalaLand Malls Inc.’s Gabby Katigbak, Sheena Chua and Maricris BernardinoABS-CBN Corporation and Ayala Malls have joined forces to launch the ABS-CBN Vertis Tent, a tent venue at the newly opened Ayala Malls Vertis complex in Quezon City.
ABS-CBN chief operating officer of broadcast Cory Vidanes and head of business development Paolo Pineda, together with AyalaLand Malls Inc. president Rowena Tomeldan and chief finance officer Ruby Chiong, signed the agreement for the project at the ABS-CBN compound.
Pineda said the network welcomes the new venture with Ayala Malls, which has been a partner of ABS-CBN in bringing its content and its stars closer to the public.
“Ayala Malls has been one of our strongest partners for our events, programs and movies. Our events in selected Ayala Malls have always generated thousands of attendees. Last year, we also signed a lease agreement with Trinoma, an Ayala Mall, for our first ever experience store. This tent is another first for ABS-CBN, thus strengthening our partnership even more,” said Pineda.
Pineda added that ABS-CBN and Ayala Malls hope to deliver many meaningful experiences to Filipino families through the events that will be staged in the ABS-CBN Vertis Tent.
The ABS-CBN Vertis Tent will be available for special events, live shows, product launches, exhibits and concerts in the fourth quarter of 2017.
ABS-CBN has also lined up a series of shows and concerts featuring local and international artists to be held in the venue, which will have a 1,140-square meter main hall and a seating capacity of 1,200 people. (Story/Photos by: Kane Choa)