ANC anchor Cathy Yang (left) with ABS-CBN chairman Eugenio Lopez III who visited the #halalan2016 marathon coverage with the youngest election observers in the ABS-CBN studios, his grandchildrenABS-CBN Corporation continued to register huge viewership on both television and online for the month of May, with a 44% audience share compared to GMA Network Inc. with only 32%.
ABS-CBN remains in a league of its own in the prime time block with a 49% average audience share that is 18 percentage points higher than rival GMA’s 31% average audience share during the same time block.
Nine programs in Top 10
Nine out of the 10 programs in the Top 10 for the month of May belong to ABS-CBN, led by “FPJ’s Ang Probinsyano,” with an average national TV rating of 41.1%, followed by the returning “The Voice Kids,” which got a 36.1% rating, and “Dolce Amore” with 32.9%. They are joined in the Top 10 by “Pilipinas Got Talent” (32.8%), “Maalaala Mo Kaya” (30.1%), “TV Patrol” (29.5%), “Wansapanataym” (28.9%), “Home Sweetie Home” (23.7%) and “Rated K” (21.2%).
Meanwhile, “Be My Lady” (17.4%) is still the mostwatched daytime program while “It’s Showtime” (18.5%) continues to edge “Eat Bulaga” (12.3%) in the ratings war during the noontime slot.
The Kapamilya network also ruled the afternoon block with a 46% nationwide rating compared to the 33% of GMA, thanks to the strong ratings of “Doble Kara” (18.0%) and “Tubig at Langis” (15.9%).
ABS-CBN also dominated in other territories like in Balance Luzon (places in Luzon outside of Metro Manila) where it struck a national average audience share of 47% against the 33% of GMA; Visayas where it scored 54% against the 24% of the rival network; and in Mindanao where it garnered 54% against the 27% of the Kapuso station.
Additionally, ABS-CBN’s Halalan 2016 special coverage got 10.2% national TV rating versus 8% of GMA’s Eleksyon 2016 on the morning of election day. It also beat competition’s regular programs and special news coverage in the afternoon with 14.0%. The coverage also sustained its double-digit rating after “TV Patrol.” A day after the elections, Filipinos continued to tune in to ABS-CBN for election news. “Umagang Kay Ganda” won in the ratings with 10% to GMA’s Eleksyon 2016’s 7%. The rating also spiked to 17.6% as ABS-CBN wrapped up its special coverage before noontime. (Story/Photo by: Kane Ochoa)