Spark Awards for media excellence 2016ABS-CBN Corporation and SKY Cable Corporation carried the flag for the Philippines at the Spark Awards for media excellence 2016 in Singapore, collecting a total of six awards— the most among Filipino media companies—and even contended for the biggest prize of the year.
ABS-CBN won a gold for Best Use of Branded Content by Media Owner for its breakthrough series “Single/Single” (Season 1), a coproduction of PhilStar TV and Cinema One. The company’s partnership with Twitter (Twitter Amplify Pioneering Social Media Innovation), meanwhile, won the gold as Best Media Solution in the Social Media category.
ABS-CBN also won a silver for Best Media Solution—Integrated Media for its ABSCBN TVplus 1999 Todo Saya Presyo promo.
The network was also honored with a silver award for Best Acquisition Team for its YouTube Monetization Strategy, while SKY bagged a silver for Best Corporate Branding by a Media Owner for its me&mySKY campaign.
Completing the haul is ABSCBN’s bronze award for Best Media Solution—Experiential for the microsite OTWOLISTA.com.
SKYcable was also nominated for Best Event by a Media Owner for its 25th anniversary celebration SKY Alive!, the country’s first experiential cable fair.
With two gold awards, three silver awards and a bronze award, ABS-CBN was a close second to BBC Global News in the prestigious award-giving body that celebrates the best media solutions, products and services from media owners, publishers and technology companies in Southeast Asia, South Asia, Australia and New Zealand. (Story/Photos by: Kane Choa)