ABS-CBNABS-CBN TV Plus has enjoyed a significant boost in TV ratings with the help of ABSCBN TVplus, the country’s first digital terrestrial television product, which has already sold 2.6 million units since its launch in 2015.
According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36% in 2017, compared to 30% in 2015, as more households are able to experience crystal clear viewing experience with ABS-CBN TVplus.
ABS-CBN’s ratings in Mega Manila also rose to 14% from 11% in 2015.
ABS-CBN TVplus’ promise of clear picture as well as additional premium channels with no monthly fees also enticed consumers, having penetrated up to 26% of the C2D homes in 2017.
The news was shared with advertisers in the March 30 ABS-CBN trade event titled “Ikaw ang Sunshine Ko, Isang Pamilya Tayo,” which showed the increasing demand of viewers for ABSCBN TVplus boxes.
The trade event also showcased the newest ABS-CBN teleseryes that viewers should watch for in the coming months.