SKYdirectSKYdirect, the directto-home pay TV service of SKY, posted a new milestone as it crossed the 500,000-subscriber mark nationwide this March.
“We are grateful to the SKY and Kapamilya communities for helping us reach this significant chapter in SKY Cable’s history and keeping us on track towards serving Filipino people across the entire archipelago with the enriching SKY experience,” president and chief operating officer March Ventosa said.“‘Wow at Saya,’” a brand of personalized customer service to delight customers that is uniquely SKY, will now be experienced in more homes nationwide,” he added.
Also in March, SKYdirect held its “Kapamilyang Kampeon” business conference at the ABS-CBN Vertis Tent, where it announced its 2018 business objectives and showcased its new programs. The top performing dealers and distributors from all over the country who helped SKYdirect reach 400,000 subscribers by the end of 2017 were feted at the same event.
Launched in May 2016, SKYdirect augmented the pay TV offering of SKY Cable, aiming to bring its superior brand of cable entertainment options to more areas nationwide, beyond its key cities. As it taps satellite technology, SKYdirect has a capacity for reach across the islands and offers ease of access. At the time of its rollout, SKYdirect was available nationwide starting on day one.
SKYdirect currently offers postpaid and prepaid subscription plans which feature a mix of free-to-air, local and international cable channels, in standard and high definition.