ABS-CBNABS-CBN continues to dominate the digital space as it ranked as the most viewed online content creator locally and 32nd globally, ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video and ABC, according to data published by social video analytics and video intelligence platform Tubular.
With over 18 billion views on YouTube, ABS-CBN provides “snackable” content that gives its 15.8 million subscribers on YouTube and 16.6 million followers on Facebook a personalized viewing experience.
The company remains at the forefront of giving digital Filipinos access to content through its long-time partnership with YouTube.
“The partnership with YouTube gives our audiences direct access to the kind of information and entertainment they choose to follow, while offering them a wide array of content that cater to their different needs and interests. … Since YouTube can be accessed worldwide, we create and optimize video content unique to the platform,” said Dennis Lim, head of YouTube and Multichannel Network at ABS-CBN’s Digital Media Division.
ABS-CBN’s leadership on YouTube boosts its transition into being an agile digital company. It has the biggest online presence among all media companies and a growing list of digital properties, including ABS-CBN Entertainment, the most subscribed and viewed local YouTube channel; the ABS-CBN News channel; Star Cinema; and Star Music.
It continues to cultivate online creators through Adober Studios, its multichannel network.
“We recognize that viewers on YouTube are drawn to content that is personally relevant to them, not to the production value of the videos. Today’s biggest online creators belong to a new wave of online celebrities who are original, unique and innovative. We aim to empower and gather all of them and bring their original content to a wider audience,” said Lim. (Story/Photos by: Kane Choa)