ABS-CBN LogoMost Filipino households tuned in to ABS-CBN in September as the TV network recorded an average audience share of 44% compared to GMA’s 33%, according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 28%, in Total Luzon where it recorded 39% compared to GMA’s 36%, in Total Visayas where it garnered 53% to beat GMA’s 25%, and in Total Mindanao where it got 51% while GMA recorded only 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
"FPJ's Ang Probinsyano" (43.3%) kept its throne as it celebrated its third anniversary, followed by the country’s most watched newscast, “TV Patrol” (33.3%).
Also part of the top 10 are “Ngayon at Kailanman” (28.4%), “The Kids’ Choice” (26.7%), “Meteor Garden” (24.2%), “Maalaala Mo Kaya” (24.1%), “Wansapanataym” (23.8%) and “Home Sweetie Home” (22.0%).
ABS-CBN was also victorious across all time blocks, particularly in prime time where it registered an average audience share of 47% while GMA got only 34%.
The Kapamilya network led the morning block with an average audience share of 41% versus GMA’s 32%, the noontime block with 44% compared to GMA’s 32% and the afternoon block with 43%, beating GMA’s 34%. (Story/Photos by: Kane Choa)