ABS-CBN seals its partnership with the Advertising Foundation of the Philippines for the upcoming Araw Values AwardsABS-CBN has sealed once more its partnership with the Advertising Foundation of the Philippines for the upcoming 11th Araw Values Awards, which will be held in November at ABSCBN’s Dolphy Theater and will have a telecast in December.
The Ad Foundation executive committee and the 11th Araw Values Awards organizing committee also presented on joint resolution and special declaration honoring the late ABS-CBN Lingkod Kapamilya Foundation Inc. chairman Gina Lopez for her staunch efforts in protecting and preserving the environment. She will be given a posthumous Tanglaw ng Araw ng Kalikasan award at the upcoming Araw Values Awards.
ABS-CBN chairman emeritus Eugenio Lopez III, chairman Mark Lopez, president and CEO Carlo L. Katigbak, chief operating officer of broadcast Cory Vidanes, Group chief finance officer Ron Valdueza and head of integrated sales August Benitez, as well as representatives from the Ad Foundation, led the signing of the partnership.
The Araw Values Advertising Awards aims to recognize advertising campaigns that uphold Filipino values based on the Ad Foundation’s cornerstone values such as love of God, commitment to truth, honesty and integrity, and respect for national customs and traditions, among others.