Filipinos can always make it through calamities with a smile. This is what ABS-CBN showcases in its new summer station ID (SID).
Dubbed “PINASmile: Masayang Muli ang Kwento ng Summer Natin,” the 2014 summer SID aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, the country’s colorful culture and, of course, the stories behind the unique and infectious smiles of Pinoys.
“Filipinos will always choose to smile amidst hardships; we find happiness even in the small things. We know how to be grateful and remain positive. We believe in the goodness of others. Indeed, despite the calamities that severely damaged our country, the Filipino optimism shines through,” said ABS-CBN Creative Communications Management head Robert Labayen, who wrote “ P I N A S – mile” with Lloyd Oliver Corpuz, Christer Salire, Revbrain Martin, Jill Cabradilla-Aspiras, Mark Raywin Tome and Christine Daria Estabillo.
“PINASmile,” interpreted by Kathryn Bernardo and Daniel Padilla, brings out the raw and authentic happiness from simple Pinoys. 
Kapamilya stars and news personalities were tasked to be smile seekers and went to different parts of the country to immortalize these blissful moments with their own cameras.
“Let’s make our summer story worth smiling about again, and show the world that the Philippines is one happy place worth visiting and coming back to,” said Labayen.
