LopezLink is the online newsletter published by Lopez Group Public Relations for the workforce of the Lopez Group of companies.
The Lopez Group is has investments in six publicly listed corporations and over 50 privately held companies. The newsletter serves as a “link” between all Lopez Group members—companies and individuals alike.
The idea for a group-wide publication, attributed to the late Eugenio Lopez, Jr. (Lopez Group chairman until his death in 1999), was groundbreaking for a corporate newsletter that assumed the characteristics of a national newspaper catering to a wide-based audience. Most corporate newsletters cater to a single company or a parent company with related business units.
Each issue has to be carefully planned to ensure it has something for everyone, without missing out on the core values that need to be shared and shown to be in action in the milieus of the various companies: a pioneering entrepreneurial spirit, business excellence, unity, nationalism, social justice, integrity and employee wellness.
Since 2006, it was made available for downloading on the Lopez Holdings website, www.lopez-holdings.ph and in March 2009, an online version was launched in a bid to increase access as print copies were limited. The online version, www.lopezlink.ph, also makes Lopez Group news available to a wider audience as stakeholders with internet access are provided with an inside look at the Lopez Group.
The publication has been recognized for editorial and creative excellence.