First Gen backs Gore’s live appearance in ManilaIN June 2010, First Gen Corporation reaffirmed its commitment to fight climate change, this time by supporting the visit in Manila of former US Vice President Al Gore.

Gore is the author of “An Inconvenient Truth,” the multimedia presentation on the threat of, and solutions to, climate change. He visited Manila on June 8, 2010 to keynote the third staging of the Leadership Conference Series, considered the biggest “green” gathering of 2010.

Months earlier, First Gen had formalized its support for Gore’s visit by forging a memorandum of agreement (MOA) with SM Prime Holdings (SMPH), the operator of the SM chain of malls and the main sponsor of the event, dubbed “Al Gore Live in Manila.” Under the MOA, First Gen agreed to serve as a major sponsor of Gore’s visit. Highlights of the MOA also included First Gen participation in pre-event activities, including SMPH’s Earth Day celebration in April.

On the day of Gore’s visit, First Gen set up its booth within the SMX Convention Center. Top officials from First Gen, led by chairman Oscar M. Lopez, as well as president and CEO Federico R. Lopez, also took time out to listen to Gore’s presentation. The First Gen chairman also joined Gore at the VIP table during the dinner hosted by Hans Sy, SMPH president.

During his keynote address, Gore presented an Asian version of “An Inconvenient Truth” with focus on the subject of “The Leader as Environment Steward.”