KCFI returns to ‘It’s Showtime’Knowledge Channel Foundation Inc. (KCFI) once again partnered with “It’s Showtime” as it celebrated 21 years of being in the service of Filipino children.
Following the ABS-CBN franchise denial and the current COVID-19 pandemic, many Kapamilya were in low spirits as they struggled to find ways to continue watching their favorite shows. Both the Knowledge Channel and “It’s Showtime” have been adversely affected by this year’s turn of events but a message of hope prevailed with the hashtag “Sti11 2gether”—with 11 representing the noontime show’s anniversary and 2 for the frequency assigned to ABS-CBN prior to its shutdown.
The Knowledge Channel, through its generous donors, sponsored 11 Portable Media Libraries or PMLs (external hard drives with over 1,000 video lessons aligned to the current curriculum of the Department of Education) to 11 letter senders requesting digital educational resources. These teachers needed the Knowledge Channel’s video lessons to help them in their distance learning.
Lovely Aportadera, a teacher beneficiary from Sultan Kudarat, shared the challenges faced by members of her profession on top of her duties as a mother and wife to a soldier. Her story was portrayed by Amy Perez in their “Magpasikat” segment along with Vhong Navarro and Jackie Gonzaga.
KCFI president and executive director Rina Lopez Bautista also appeared after the segment to deliver a hearfelt message to the cast of “It’s Showtime” and to the 11 teacher beneficiaries.
Natutuwa ako at buhay na buhay ang pagmamahal ninyo sa ABS-CBN, ‘It’s Showtime' at Knowledge Channel Foundation. Tuluy-tuloy pa rin ang tulong at suporta namin sa inyo, mga guro, magulang at siyempre, mga bata,” Lopez Bautista said during her live Zoom guesting on the show.
KCFI continues to receive letters requesting educational materials and is accepting sponsorships. Each PML costs P16,800.