The Jollibee mascot checks out Juan Luna's España y Finipinas

Lopez Museum is part of a pioneering project spearheaded by the Museum Foundation of the Philippines and fast food giant Jollibee to instill art appreciation in kids while spending time with their families in a fun and educational trip to museums.

The “Newseum” campaign—or “new experience for kids at the museum”—starts with a Jollibee kiddie party where kids at selected branches will receive activity sheets featuring a masterpiece from one of the participating museums.

The activity sheet includes a coupon that allows the child and his guardian free entry to any of the five museums; once availed, the coupon will entitle them a chance to win a gift certificate for a Jollibee kiddie party worth P6,000. Every month, one name will be drawn from each museum.

For Lopez Museum, Rural Scene/Fiesta (1960) by Mauro “Malang” Santos at the Benpres Building lobby was chosen.

Every Saturday this August, the youngsters and their guardians with the coupons may view Malang’s mural up close and avail of a guided tour around the museum and the library.

The museum also partnered with Adarna House Inc. to put up the Project Awesome Corner which features 15 best-selling children’s books and arts and crafts projects for the young guests.

Aside from the Lopez Museum, other Newseum partner museums are Ayala Museum, Ateneo Art Gallery and Museo Pambata. Far Eastern University is also taking part in the project. (Story/Photo by:Thea Garing)