ALKFI chairman Eugenio Lopez III (center) leads the MOA signing for the expanded Pinoy Tsuper Hero search. Also in photo are (l-r) Bayan Academy executive director Philip Felipe, ALKFI managing director Susan Afan, Phoenix COO Romeo de Guzman and Phoenix AVP Celina MatiasFrom only 13 sites, Pinoy Tsuper Hero is set to kick off in 22 strategic locations of Phoenix Petroleum nationwide.

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), Bayan Academy and Phoenix Petroleum again collaborate for the search for the Pinoy Tsuper Hero, who embodies the qualities of goodness (kabutihan), excellence (kagalingan), honesty (katapatan) and environment stewardship (pagkamakakalikasan).

The goal is to engage the auto and driving industry in the bigger crusade to combat smoke pollution in busy main roads. This is also in support of the Clean Air Act of 1999 championed by DENR Sec. Gina Lopez.

“Sa Pinoy Tsuper Hero Year 3, mas malawak ang lugar na pupuntahan natin, mas maraming drivers ang pwedeng sumali. Pupuntahan natin ‘yong mga Phoenix Petroleum stations na kung saan nandoon ang mga nakatagong Tsuper Heroes sa ating bansa,” Bayan Academy executive director Philip Felipe said.

Short-listed driver contenders will undergo trainings and workshops to inculcate the importance of values, good manners, professionalism and accountability.

“This year, we are promoting good values for the environment, good values for the families and good values for the communities,” said Susan Afan, ALKFI managing director.

The campaign is also for the benefit of the communities from the 14 ecotourism sites of Bantay Kalikasan, the environmental arm of ALKFI.

“Your direct and indirect beneficiaries are going to be way over 30,000. The wonderful thing about this project is, it really emphasizes our belief that every Filipino can be an earth warrior and every Filipino can be a hero,” Bantay Kalikasan program director Jen Santos said.