ALKFI chairman Gabby Lopez and Globe president Ernest Cu shake hands after the MOA signing. Also in photo are ALKFI managing director Susan Afan, chief finance and services officer Angelita Lara and Central Marketing head Paul Vincent Mercado, Mynt CFO Ray Berja, VP Edward Layug and president Anthony ThomasHelping is now easier with an app at one’s fingertips.

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) recently sealed a partnership with GCash, the nation’s largest mobile wallet, which will provide a digital platform for donation through the GCash app.

Getting a GCash account is easy. Globe, Smart, Sun, TM or Talk & Text users can download the GCash app for free from the App Store or from Google Play, sign up for an account, fund their GCash wallet at one of over 16,000 GCash partner outlets nationwide— including 7-Eleven, SM Business Centers, Robinsons Business Centers, Puregold branches and Villarica Pawnshop branches—and tell the cashier to cash in to their GCash account. Cashing in to a GCash account is free.

A dedicated GCash QR code will be provided by Mynt for ALKFI which will be available in all participating stores nationwide and at the ABSCBN compound in Quezon City. The customer just needs to tap on Scan QR, point the phone’s camera at the QR code, enter the amount to pay and confirm the payment.

Every “Buy Load” GCash transaction done through the GCash app means a donation of P1 to the programs and advocacies of ALKFI. The partnership aims to show digital and non-digital natives that even a little help can go a long way in making a difference in the lives of children, communities and those in need. (Story/Photos by: Eva Mae Nares)