Knowledge Channel bags outstanding project plumKnowledge Channel Foundation Inc. (KCFI) took home the Outstanding CSR Project in Education award in the 2021 League of Corporate Foundations’ (LCF) Corporate Social Responsibility Guild Awards held virtually on July 9, 2021.
The ceremony coincided with the 25th anniversary of LCF, a network of corporate foundations and corporations that promotes and enhances the strategic practice of CSR.
Three contenders vied for the best CSR project in education with KCFI taking home the honor for its “School at Home” campaign, an initiative that pushed for distance learning during the pandemic using Knowledge Channel’s platforms on-air, online and offline.
“We want to be able to help the Department of Education and our teachers, our learners and our parents to support the learning of the child. Aside from the modules, we have prepared one video lesson per learning competency for each of the most essential learning competencies. What we are airing now on Knowledge Channel are video lessons based on each learning competency that kids need at this time to be able to learn,” said Edric Calma, KCFI head of operations, in his acceptance speech.
In 2020, the COVID-19 pandemic drastically changed the learning modalities from face-to-face to distance learning. This major transition in the country’s basic education system left teachers, students and parents ill-equipped with the pedagogical and technical skills needed in the new normal.
Despite the circumstances—including the cease-and desist order against SKYdirect and ABS-CBN TVplus and Congress’ dismissal of the ABS-CBN franchise bid affecting over 7 million homes—KCFI remained relentless in supporting teachers, students and parents and in helping improve teaching and learning in the new normal through media and technology.
The “School at Home” campaign continues to serve Filipino children, parents and teachers via SKYcable, Philippine Cable and Telecommunications Association partner cable operators, Cignal, G Sat, SatLite and on A2Z Channel every morning from Monday to Sunday. Video lessons are also available on knowledgechannel. org and on YouTube. (Story/Photos by: Michael Ramos and Lucky dela Rosa)