SKY’s “Isang Daang Hakbang Sa Pagtutulungan: Kapamilya Virtual Run” raised more than P500,000 in donations, which can provide food packs for over 1,000 families or 5,000 individuals who are still struggling after the devastation caused by typhoon Odette last December.
The four-week virtual run, which concluded on Feb. 28, had almost 1,500 participants completing the 100-step challenge, including actor Piolo Pascual, coach Rio dela Cruz and ABS-CBN Foundation Inc. (AFI) director for advocacy and “G Diaries” host Ernie Lopez.
“We are extremely thankful to everyone who participated in ‘Isang Daang Hakbang Sa Pagtutulungan: Kapamilya Virtual Run.’ More than your donations, the time and effort you made to complete the challenge and share it on social media makes a big difference in inspiring others to also take a step towards helping our Kapamilyas. Every peso means food, clothing, medicines, home and hope for our kababayans in need. All of you greatly contribute to our mission to be in the service of the Filipino,” said Jaynalen Redondo-Roque, SKY head for integrated marketing and airtime business and head of the virtual run organizing committee.
Aside from the 100-step challenge, around 300 participants went the extra mile and completed 5K and 10K virtual runs to send larger donations for the victims.
“Isang Daang Hakbang Sa Pagtutulungan: Kapamilya Virtual Run” was organized by SKY in partnership with HBO and History Channel to support ABS-CBN and AFI’s “Tulong-Tulong Sa Pag-ahon: Isang Daan Sa Pagtutulungan.”
As of March 17, AFI has delivered food packs to 207,029 families with the help of the donations. More families will be able to receive aid with the donations collated from the virtual run.
AFI will also utilize the donations to distribute more home repair kits to families whose houses were destroyed in the calamity. As of March 17, 584 families in underserved areas have received home repair kits to support the rebuilding of their homes.
This campaign is under ABS-CBN Foundation Inc. DSWD authority/solicitation permit DSWD-SB-SP-00026- 21, valid nationwide until May 28, 2022.