With First Gen as its distribution partner, Pru Life UK grants free insurance to newborn babies in Batangas CityFirst Gen Corporation and Pru Life UK have joined forces to provide families from vulnerable communities protection against the health impacts of climate change. In celebration of the 175th anniversary of Prudential, Pru Life UK’s parent company, free insurance coverage was given away to 130 newborns from the four assisted barangays of First Gen in Batangas City.

The partnership supports First Gen’s Create for the Climate program and the company’s renewed commitment to decouple economic and social prosperity from environmental degradation, as well as Pru Life UK’s mission to increase access to health and financial protection for every life, especially the most vulnerable, in the face of the climate crisis.

“This activity is aligned with First Gen’s priority of clean energy advocacy leadership wherein we aim to really strengthen the communities, help them adapt to the changing climate and then live in a regenerative future, such that they will be able to transform their lives from the impacts of climate change affecting our country,” said CSR senior manager Janice Dugan.

The cornerstone of this collaboration is the distribution of free PRUMedCare-Select Infectious Diseases coverage to newborns under Pru Life UK’s PRUBabies campaign that aims to provide insurance protection to 175,000 babies across the country. The insurance cover provides six months of protection against four infectious diseases.

“Dengue, measles, malaria and typhoid are known climatesensitive diseases. The distribution of the free insurance cover to newborn babies from First Gen’s adopted communities in Batangas City not only supports driving financial inclusion, it also strengthens our advocacy of making financial security a climate adaptation measure. We are happy to have First Gen, a leader in sustainable energy, as our very first corporate partner in our PRUBabies distribution,” said Maricel Estavillo, Pru Life UK vice president for government relations and ESG.

This initiative benefited barangays Bolbok, Sta. Rita Aplaya, Sta. Rita Karsada and Sta. Clara in Batangas City. Beyond the insurance coverage, community members participating in the program received valuable education on financial literacy and a deeper understanding of the science behind climate change.

(Story/Photos by: Dianne Datu)