Me and My SKY’: New campaign launched at GA
- Details
- Category: HR Updates
- Hits: 10993
SKY President and CEO and ABS-CBN COO Carlo Katigbak shares his inspiring message to the SKY employeesThe leadership team of SKY Cable Corporation spearheaded the recent employees’ general assembly held at Eton Centris in Quezon City.
The “Me and My SKY” corporate campaign, which takes inspiration from the realization that SKY has made a meaningful difference in people’s lives on a personal level, was launched during the event.
The event was attended by employees from SKY’s Mega Manila operations, while simultaneous assemblies were held in key regional areas, including Cebu, Davao, Baguio, Bacolod and Iloilo.
As SKY chief operating officer Ray Montinola said, “…Different strokes for different folks but only one thing is common—SKY somehow made things better.”
A 60-second TV commercial was presented that used a shortened version of an original song especially created for SKY. The TVC shows different characters from SKYcable’s local and foreign programs interacting with subscribers’ normal activities.
SKY COO Ray Montinola gives his message to the SKY employees and introduces the new Me and My Sky song (by singing a few bars)Some memorable scenes show a regular guy seemingly having a movie date with Julia Roberts from “Notting Hill,” or a lady having a selfie with Novak Djokovic as he raises his Wimbledon championship trophy. Who can forget that adorable little boy doing a fist bump with Linda of the animated film “Rio” or the grandfather doing magic tricks with Dolphy as his audience? There was also a teenager belting out a song to the delight of Blake Shelton of “The Voice” and the debutante dancing with Gene Kelly in “Singin’ in the Rain.”
Updates on upcoming activities and promotions that aim to tighten the bonds between SKY and its subscribers are available www.facebook.com/MySKYCable or www.mysky.com.ph.
Confettis drop after the successful SKY event
Kapamilya singer Jed Madela serenades the SKY employees. Behind him are past and present employees of SKY.
Kapamilya singer Jed Madela serenades the SKY employees. Behind him are past and present employees of SKY
SKY employees gathered in Elements in Centris as well as other venues nationwide to celebrate the event that will launch the 25 years of SKY
Kapamilya singers Brian Termulo and Klarisse de Guzman performs a special live version of the Me and My Sky song