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Monday, 16th September 2024
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L-R: ABS-CBN digital media division’s accounts management head Darrel Villanueva, ABS-CBN Channel 2-entertainment sales head and client investment advisor for Unilever Sheila Balcueva and Mindshare Philippines exchange partner Richard MontealegreABS-CBN bagged three honors at the Asia-Pacific Stevie Awards for its innovative digital campaigns, making it the only Philippine TV network to win at this year’s awards program.
The award-giving body honored ABS-CBN with a Gold Stevie Award for Innovation in Entertainment Websites for the televisionintegrated microsite Moonchasers, which immersed TV and online audiences in the fantasy world of vampires and werewolves of the hit series “La Luna Sangre.”
A Silver Stevie Award for Innovation in Social Media Marketing was also given to the McDo BonFries campaign, which ABS-CBN implemented with partner McDonald’s Philippines. It maximized Twitter, Facebook and YouTube as platforms where University Athletic Association of the Philippines (UAAP) students and fans could virtually participate in the live arena experience and cheer for their favorite teams in the UAAP Cheerdance Competition.
ABS-CBN also won a Silver Stevie Award for Innovation in Content Marketing/Branded Editorial for Unilever Story Studio, which provided databased, creative business solutions and content that amplified the affinity of Unilever brands to their target markets. The annual Asia-Pacific Stevie Awards is the only awards program to recognize innovation in business throughout the entire Asia-Pacific region. The Stevie Awards are considered the world’s premier business awards, conferring recognition for achievement in the workplace over the past 17 years.
More than 900 nominations about innovative achievements in the 29-nation Asia-Pacific region were considered by close to 200 executives around the world. (Story/Photos by: Kane Choa)
More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’
Published on Thursday, 20 August 2020 | Hits:966
Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly
Mayors express gratitude wellness. to ABS-CBN, AFI
Published on Thursday, 18 June 2020 | Hits:971
Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed
‘Pantawid ng Pag-ibig’ gears up for 2nd phase
Published on Thursday, 18 June 2020 | Hits:930
As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of
Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M
Published on Tuesday, 19 May 2020 | Hits:1061
The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro
ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’
Published on Thursday, 06 February 2020 | Hits:968
NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected
ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims
Published on Friday, 23 June 2017 | Hits:4828
ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14
Donate to Operation Sagip Surigao to help earthquake victims
Published on Friday, 17 February 2017 | Hits:5024
A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.
Bulusan workers turn to backyard farming for steady food supply
Published on Tuesday, 19 May 2020 | Hits:1766
The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we
‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19
Published on Thursday, 16 April 2020 | Hits:1559
ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.
ABS-CBN delivers protective gear, food to health workers
Published on Thursday, 16 April 2020 | Hits:1722
HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading
‘G Diaries’ bags academic excellence awards
Published on Monday, 09 March 2020 | Hits:1406
“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director
Finally home
Published on Monday, 09 March 2020 | Hits:1448
She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would
ALKFI renames building in honor of Gina Lopez
Published on Monday, 09 March 2020 | Hits:1298
ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.
Fighting child malnutrition with Alaska Milk
Published on Thursday, 06 February 2020 | Hits:1427
ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya
Bantay Bata, Globe activate #163 helpline for free
Published on Monday, 16 December 2019 | Hits:2127
IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10
For the Love of Children
Published on Friday, 05 January 2018 | Hits:1888
For the Love of Children For the Love of Children These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive
New World Hotels & Resorts Hold Run & Raise 2018
Published on Wednesday, 20 December 2017 | Hits:2232
New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at
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