ABS-CBN executives and other leaders joined almost 100 educators to discuss trends in news, film and entertainment production, digital media, marketing, research and creative communicationsAbs-cbn, in partnership with the Philippine Association of Communication Educators (PACE), successfully held Pinoy Media Congress (PMC): Training the Teachers on July 25-26, 2024.

The event brought together about 100 PACE members who teach various communication and journalism subjects in colleges nationwide, offering them a wealth of learning opportunities and fun-filled activities. The sessions covered the latest trends and practices in news, film and entertainment production, digital media, marketing, research and creative communications.

Kane Errol Choa, VP and head of ABS-CBN corporate communications, emphasized the importance of the event, saying, “ABS-CBN is proud to host this important event with PACE. Our goal is to provide educators with the knowledge and tools they need to stay ahead in the rapidly evolving field of media and communications.”

This is the second time that ABS-CBN and PACE have collaborated for a training session for teachers, which was first held 13 years ago. ABS-CBN and PACE have been staging PMC for 19 years, continually fostering the development of communication educators and students in the Philippines.

In recognition of their long-standing partnership, ABS-CBN chairman Mark L. Lopez, president and chief executive officer Carlo L. Katigbak, chief operating officer Cory Vidanes and Choa presented a certification of appreciation to PACE for their unwavering support.

Mark Lester Chico, president of PACE, said: “We are grateful for the opportunity to partner with ABS-CBN once again. This event has been incredibly beneficial for our members, and we look forward to more collaborations in the future.”

The event, organized by ABS-CBN corporate communications, provided numerous networking opportunities, allowing educators to share insights and experiences and enhancing the overall learning experience. Among the speakers were Robert Labayen, Kriz Gazmen, Francis Toral, Rondel Lindayag, Henry Quitain, Marizel Samson-Martinez, Carmi Raymundo, Mico del Rosario, Arlene Burgos, Jeff Canoy, Melvin Fetalvero, Jasmin Pallera, Darla Sauler, Alex Balite, Sierra Borlongan, Charina Fernandez, Diorella Agoncillo and Yvette Tan.