ABS-CBN bagged seven awards at the 17th Philippine Quill Awards for its communication campaigns and projects that centered on public service, customer experience and employee engagement.
“Tawag ng Tanghalan” from “It’s Showtime” was cited for its exceptional run since its revival, transforming from being a segment in the country’s toprating noontime variety show into a multimedia business that manages its own pool of talents.
“Halalan 2019 Ikaw Na Ba: The DZMM Senatorial Candidates’ Interview,” mean while, was honored for helping Filipinos get to know the platforms and stands of senate aspirants ahead of the polls, and gave candidates a chance to answer issues via DZMM platforms on radio, TV and online.
“DZMM Kapamilya Day” won for bringing the station closer to its audience by staging the programs live in the barangays.
Similarly, “DZMM: Good Trip” was recognized for giving back to public transport vehicle drivers.
ABS-CBN TVplus brought honor to the organization as well for its entry “Transforming The Suburb Kapamilya Experience,” which details how ABS-CBN’s digital terrestrial television service successfully penetrated the suburban area to enhance the TV viewing of the populace.
“ABS-CBN’s Unilever Story: That Partnership That Pays Off” took home an award for harnessing the power of ABSCBN’s extensive content and storytelling expertise, backing them up with research and analytics, and using it for a partnership with Unilever— the Unilever Story Studio or USS. This brought in millions worth of revenues and solidified the company’s reputation as a digital content leader that stays true to its commitment to be in the service of the Filipino.
Capping this year’s winners from ABS-CBN is the internal competition “Tawag ng Tanghalan sa e-Frequency.”
With seven awards, ABSCBN was also nominated for “Company of the Year,” which is given to the organization that received the most awards for the year.
The Philippine Quill Awards is presented by the International Association of Business Communicators Philippines to honor excellent communications programs and tools by companies and agencies in the country.