Rokajax search

Sunday, 29th May 2022



  • Home
  • Lopez Companies
    • Business and Finance
    • Calendar
    • Promos and Offers
    • Lopez Group Companies
  • HR Updates
    • HR Council
    • Business Excellence
    • Job Opportunities
  • Employee News
    • Message from Lopez
    • Meet the Executive
    • Meet the Team
    • Milestones
    • Spotlight
    • Advocacy
  • Corporate Sustainability
    • ABS-CBN Foundation
    • Sagip Kapamilya
    • OML Climate Change Center
    • Knowledge Channel
    • Lopez Museum
  • Lifestyle
    • Kapamilya Entertainment
    • Power Plant Mall Finds
    • ABS-CBN Publications
    • Food and Recipes
    • Lifelong Wellness
  • Blog
  • Lopez Values
    • 7 Lopez Values
    • The Credo
    • Web Comics
    • Special Feature

Message from Lopez

10 things you should know about the Metro Super Brand

Published on Wednesday, 13 June 2018 10:10 | Hits: 13034
Twitter

 ABS-CBN Lifestyle Ecosystem head Paolo Pineda ABS-CBN Lifestyle Ecosystem head Paolo Pineda1. Why create a Super Brand?
We wanted to offer the best curated lifestyle experience across different platforms—on air, on ground, in print and on digital—24/7.

2. What’s the benefit to the market?

So that the affluent female market can get the lifestyle content they want and need anywhere, any time.

3. Why Metro?
Metro, the flagship title of ABS-CBN Publishing, has 29 years of experience as the authority in lifestyle. Through the years, it transformed to serve the needs of the market, from its origin of current events magazine, to lifestyle magazine, to a femalecentric magazine in the 1990s, before fully pivoting to a fashion magazine in 2011. It is the only local title with brand extensions across different platforms with Metro print titles (Metro, Metro Society, Metro Home & Entertaining, Metro Weddings, Metro Him, Metro Active, and Metro Working Mom), on ground (annual Metrowear fashion show, the Metro Society Ball, At the Table, Summer Soul and the International Shoot), as well as on air (Metro TV specials as aired on Lifestyle Network).

4. What is the Super Brand now?
We are the first and only local lifestyle Super Brand across all platforms. A pioneering first in the media scene, we have combined print, digital, on ground and on air platforms to offer the best curated lifestyle content from expert and credible sources.

5. What can we expect from the Metro Super Brand?
It will make the industry and market excited about lifestyle again, especially during this time when many brands are vying for the audience’s attention. Though there are many options, there were no assurances on the quality of the content, the credibility of the source and the fit or relevance to the market. Metro stands out with its expert curation and the presence of lifestyle icons and influencers.

6. How is the Metro Channel different?
It gives a more curated and heightened lifestyle experience, elevating everything, from the channel packaging to production values and the quality of content. This mirrors the Metro brand essence, which has always been about promoting the wellstyled life. The channel caters to older female consumers while retaining its food, travel, home and style content categories. No other lifestyle channel on cable can match the number of experts and influencers that are part of the Metro channel shows—from lifestyle icons such as Pia Wurtzbach, Marc Nelson, Maggie Wilson-Consunji, Joey Mead King, Tim Yap, Raul Manzano, Anton Barretto, Stephanie Kienle-Gonzalez, JP Anglo, Joel Binamira, Claude Tayag and Sandy Daza.

7.  How does Metro.Style fit in the equation?
It is the umbrella website of all the Metro brands across all platforms which offers the best lifestyle content to inform, inspire and transform the lives of the audience.

8. Would there be synergy between brands?
Definitely, as all the Metro branded platforms synergize to maximize their resources and ensure that they serve the needs of the target market.

9.  Who is behind the Metro Group and the Lifestyle Ecosystem?
Metro has a combination of people who have extensive experience in media but are also purveyors of the well-styled life. These experts shape the content of the different platforms.

10. What’s next for the Super Brand?
Expect new local shows showcasing more exciting personalities for the Metro Channel, as well as big and exclusive campaigns in Metro Magazine and Metro.Style.

‘Driven’ host Tricia Centenera, Metro Channel head Lala Lazaro, Pineda and ‘Women of Style’ host Joey Mead King‘Driven’ host Tricia Centenera, Metro Channel head Lala Lazaro, Pineda and ‘Women of Style’ host Joey Mead King
The team enjoys the ‘Summer Soul’ sunset cruiseThe team enjoys the ‘Summer Soul’ sunset cruise

More Articles from Lopezlink

K Channel is instilling disaster preparedness awareness in young kids

K Channel is instilling disaster preparedness awareness in young kids

Chris Lopez and the journey to Metro

Chris Lopez and the journey to Metro

Meet the Team of Studio XP

Meet the Team of Studio XP

COVID-19 in PH (June)

Agnes de Jesus: Planting the seeds of sustainability

Agnes de Jesus: Planting the seeds of sustainability

COVID-19 in PH (September)

ABS-CBN Regional goes national!

ABS-CBN Regional goes national!

A year of rebirth and gratitude

A year of rebirth and gratitude

K Channel's Rina, Edric and Danie are teaching millions

K Channel's Rina, Edric and Danie are teaching millions

Star Music, ALKFI collab on song for Yolanda anniversary

Star Music, ALKFI collab on song for Yolanda anniversary

Steve Psinakis: Fifty years of serving the Lopez Group and the country he made his own

Steve Psinakis: Fifty years of serving the Lopez Group and the country he made his own

Rina Lopez Bautista: Standing on the shoulders of giants

Rina Lopez Bautista: Standing on the shoulders of giants

Meet the team of CPI

Meet the team of CPI

Get ready for a better world with KidZania!

Get ready for a better world with KidZania!

In their own way

In their own way

Archive

  • ► 2021
    • ► December
      • • Honoring the reason for Christmas
      • • Prosperity for all
      • • A time of cheer
      • • Making Christmas memorable
  • ► 2020
    • ► December
      • • Humanity at its finest
      • • Moving forward in a new world
      • • Hope for better days
      • • Stewardship and fidelity
  • ► 2019
    • ► December
      • • The truest treasure
      • • Continuing our great work
      • • The gift of life
      • • Seeking peace
      • • Perfectly united
  • ► 2018
    • ► December
      • • Let’s help keep the lights on
      • • Family is our place of love
      • • Spreading Christmas cheer
      • • Renewing family ties
    • ► March
      • • Keeping the lights on in the transition to an all-renewable future
  • ► 2017
    • ► December
      • • Together we have stepped up
      • • A year of rebirth and gratitude
      • • Looking forward, looking back
  • ► 2016
    • ► December
      • • Choosing to be powered by good
      • • Our mission remains the same
      • • Remember God’s love
      • • Changing with the changing times
      • • Each Christmas is a new opportunity
    • ► June
      • • Keynote Remarks of First Philippine Holdings chairman and CEO Federico R. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
      • • Keynote Remarks of Lopez Holdings chairman emeritus Oscar M. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
  • ► 2015
    • ► December
      • • Continue to push the boundaries
      • • We cannot lose hope in the Filipino
      • • Let us count our blessings every day
      • • Thank you for a remarkable year
      • • The wonders of Christmas
    • ► October
      • • Remarks of Chairman Emeritus Oscar M. Lopez, on the Lopez Achievement Awards 2014 held at Studio 10, ABS-CBN Compound on October 15, 2015
      • • Remarks of Federico R. Lopez at the 2014 Lopez Achievement Awards Ceremony held at ABSCBN Studio 10 on October 15, 2015
    • ► July
      • • For love of country, we are prepared to take action to make it better
    • ► May
      • • Remarks of Ambassador Manuel M. Lopez, Chairman and CEO of Lopez Holdings Corporation, at the Annual Stockholders’ Meeting held at Power Plant Mall Cinema, Rockwell Center, Makati City
      • • Remarks of Federico R. Lopez, Chairman and CEO, at First Gen Annual Stockholders Meeting on May 13, 2015
      • • Remarks of Federico R. Lopez at the Annual Stockholders' Meeting of Energy Development Corporation on May 5, 2015
      • • Oscar M. Lopez: even at 85, there are worlds left to conquer
    • ► April
      • • The legacy of heroes is the memory of a great name
      • • Oscar M. Lopez on Longevity and Success
    • ► March
      • • Remarks of Lopez Group Chairman Emeritus Oscar M. Lopez at the 2012 Commencement Exercises of the University of the Philippines and Conferment of the degree of Doctor of Laws, Honoris Causa
    • ► February
      • • Excellence is a Habit
    • ► January
      • • Towards A New Year of Promise
  • ► 2014
    • ► December
      • • Christmas is a time for gratitude
      • • Christmas message from Eugenio Lopez III
      • • Christmas message from Federico R. Lopez III
      • • Christmas message from Presentacion L. Psinakis
      • • Christmas message from Ambassador Manuel M. Lopez
      • • Christmas message from Oscar M. Lopez
    • ► October
      • • The Parley between Lopez and Marcos
      • • Why Choose Philippines?
      • • When War Escalates to Devastating Results
      • • The Inevitable Decline: Did Marcos Finally Go Too Far?
      • • Mayhem in Malacañang: Find Out What Caused Eñing’s Massive Fit
      • • The Yolanda Hero and the Unsung Hero
    • ► September
      • • Igniting the fallout: The unbelievable tactic President Marcos enforced
      • • Inspirational Remarks by Lopez Group Chairman Emeritus Oscar M. Lopez on the occasion of the Lopez Achievement Awards Ceremonies held at ABS-CBN Studio 10 on September 24, 2014
      • • A fork in the road: When two brilliant forces arrive at a point of dissent
      • • Discover what happened when a national problem took a turn for the worst
      • • Guess who came to the Nationalista victory party
      • • Don Eñing fights his greatest battle
    • ► August
      • • Remembering Ninoy this August 21
    • ► July
      • • CSR Challenges to Corporations
      • • Lessons from Typhoon Yolanda
      • • The exciting conclusion to the most epic chapter of the 100-year history of the Lopez Group (page 8)
      • • Lopez Values: a powerful rival makes an unforeseen move
      • • Remarks of Ambassador Manuel M. Lopez, Lopez Group Chairman at the Lopez Service Awards Night on July 2, 2014
      • • Just as Macapagal goes in for the kill, the chink in his armor is revealed
    • ► June
      • • From Bridges to Betrayal: the Lopez-Macapagal battle takes on another surprising twist
      • • Just When Macapagal Thought Victory Was His For The Taking…A Surprise Move from the Lopez Camp!
      • • Celebrating the Filipino Identity
      • • Chaos Warfare: Find out what brilliant tactic Don Eñing used to beat Macapagal at his own game
      • • Don Eñing lost BISCOM to Macapagal but What He Did Next Will Amaze You
    • ► May
      • • Defeating the Enemy with the Power of Unity and Trust
      • • Let’s celebrate something GOOD!
    • ► April
      • • The Start of an Alliance. Read page 8 of Underestimated webcomics
      • • Summer Break
    • ► March
      • • Facing a New Vendetta: Page 7 of Underestimated Webcomics
      • • A Bitter Demise: Page 6 of Underestimated Webcomics
      • • An Iroclad Approach: Page 5 of Underestimated Webcomics
      • • The adversary strikes back. Read page 4 of Underestimated webcomics
      • • Heritage and Love of Country
      • • What happens to Montilla in the Battle of Biscom?: Page 3 of Underestimated Webcomics
    • ► February
      • • How far have we come since EDSA 86 People Power?
      • • Outsmarting the Foe: Page 2 of Underestimated Webcomics
      • • Hope for the Laborers’ Plight: Page 1 of Underestimated Web Comics
    • ► January
      • • Resilient and Unsinkable: Why the Lopez Spirit Is Never Underestimated
  • ► 2013
    • ► December
      • • This season, Selflessness is more than possible
    • ► September
      • • To Fly and Fly Again comic series
      • • A Letter from Oscar M. Lopez
    • ► July
      • • Eugenio at Heart series
      • • A Lifetime of Excellence
    • ► June
      • • Independence and Nationalistic Pride
    • ► May
      • • Happy Mothers’ Day to everyone
    • ► March
      • • Pope Francis of the Poor and Lent
    • ► February
      • • Remembering the Spirit of EDSA
      • • Chinese New Year
  • ► 2012
    • ► December
      • • The Hope for Unity: The Winning Entries to the “What Do You Want This Christmas” Lopez Values Stars Facebook Contest
    • ► November
      • • What do you want this Christmas?
    • ► October
      • • LAA: Setting Ourselves Apart
      • • EDC and Claudio Bravo
      • • OML on Senator Juan Ponce Enrile’s Memoir
    • ► September
      • • In Pursuit of Education and Social Justice
    • ► July
      • • It’s Good to Go Green!
    • ► June
      • • Winners of the Nationalism Essay Contest
      • • Nationalism in the Workplace
      • • Nationalism and the Lopez Group Employee
      • • How can we express nationalism in our everyday work?
      • • Ang Pagiging Makabayan
      • • We now have our own Facebook page!
      • • Back-to-school this June
    • ► May
      • • Ready, Set, Succeed: OML’s Take on Life
    • ► April
      • • It’s More Fun to Choose Philippines
    • ► March
      • • How can we express our nationalism today in our everyday work?
    • ► February
      • • Dragon Energy
  • ► 2011
    • ► December
      • • This Season is the Best Time to Give Thanks
    • ► November
      • • A Whole New World
      • • Giving Voice to Lopez Values
    • ► October
      • • Serving the Kapamilya
    • ► September
      • • Social Responsibility
    • ► July
      • • Eugenio Lopez on his 110th Birth Anniversary
    • ► June
      • • Rizal the Sportsman and our Palaro
      • • It Is Never Too Late To Try Something New
    • ► May
      • • Giving Back
    • ► April
      • • Why Do I Climb Mountains?
      • • Lent at 81
      • • Creating Trust
      • • Getting Ready for the Big One
    • ► March
      • • Aligning the Values
      • • Unity in Tragedy
      • • Remembering the “Ides of March”
      • • Our Values Unite Us
    • ► February
      • • Love for Country
      • • Eyes on the Prize
      • • Happy Valentine’s, Kapamilya!
      • • Kung Hei Fat Choi!
    • ► January
      • • Are You A Lopez Values Superstar?
      • • Happy New Year, Kapamilya!
  • ► 2010
    • ► December
      • • Happy Holidays!
  • ► 0000
    • ►
      • • To survive and not despair

Web Comics

Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 1)
Enemy of My Enemy (Part 1)
Underestimated
Underestimated
To Fly and Fly Again
To Fly and Fly Again

Under Estimated

 

Man in the Frame

 

Subscribe to Lopezlink

Lopez Holdings Corp. All rights reserved



About Us | Copyright | Sitemap | Archive