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Message from Lopez

Armand Batalla and Erwyn Alcomendras: Working like entreps

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Armand Batalla and Erwyn AlcomendrasArmand Batalla and Erwyn AlcomendrasADTEL Inc. vice president for Sales Armand Batalla and director for Channel Distribution Erwyn Alcomendras say a pioneering entrepreneurial spirit is the Lopez Value that most resonates with them as they help chart the future of the company.

“The Lopez Value of a pioneering entrepreneurial spirit is what we use most in our work. We should always be on the lookout for new technologies or businesses because the existing ones may not last long. Adtel being in the technology business, obsolescence is a challenge that we will always encounter. The existing business that we have now may just die naturally over time because of a better or newer technology that is more efficient and economical for the customers. Before the current businesses end, a new one should already be in place to ensure business continuity and growth for Adtel,” says Batalla, who joined the company in 1996 as business development officer for Wireless Products.

Encouraged to be entrepreneurs

“Since I joined Adtel in 1999, we were told to treat our business unit as if it were our own. We were given the flexibility to choose what products to carry, what margins to aim for. We were encouraged to be entrepreneurs, to find a business that would give the best value to customers as well as sustainable profits to the company,” recalls Alcomendras, who had joined the company as business development officer for Telephony, reporting to then manager and department head Andrew Ramos, now company president.

Alcomendras left Adtel in 2006 to work for himself, getting his license to sell real estate and at the same time doing business development consultancy. On the invitation of friends who remained with Adtel, he rejoined the company in 2015 and led his department to achieve P1 billion in annual gross sales for the first time in 2018. It is Channel Distribution which distributes Baron antennae and ABS-CBN TVplus.

To sustain this performance, Alcomendras says it is essential to introduce new products in the market so that Adtel will be eventually known as a “distribution company specializing in smart technologies.”

Nationwide expansion

For Batalla, his main challenge is for his team to support the business demand for SKYdirect, the DTH (directto-home) service of Sky Cable Corporation. Adtel is currently the exclusive importer and distributor of SKYdirect equipment.

“Being a new player in the industry, SKYdirect is very aggressive in getting a share of the DTH market. Our team has to ensure that we can deliver SKYdirect with the guaranteed quality and service level availability nationwide. To cope with this demand, we expanded our operation nationwide by having regional offices and warehouses in key cities in the Visayas (Bacolod and Iloilo) and Mindanao (Davao). The expansion of our operation allows us to expedite the delivery and warranty support of the DTH equipment we are supplying to the distributors of SKYdirect who sell directly the DTH service to the endusers,” he says.

Able to adapt to changes

Going forward, Batalla believes Adtel “should be able to adapt to the changes in the business demands of our customers and use technology as a tool to be different and competitive in the market.” He adds: “We want to be a major contributor to the business growth of all our customers by supplying quality products and services. This in return will have a significant impact on the business growth of Adtel.”

Alcomendras is grateful that work at Adtel allows him to pursue socio-civic interests such as outreach programs of the Rotary Club where he is active. “We are a goal-driven company, being able to volunteer for meaningful outreach at the same time is fulfilling. And if you like what you do, it’s doesn’t feel like work at all.”

Batalla thanks first the Lopez family for their continued support for Adtel. “Our utmost appreciation also to the other members of the Lopez Group companies for continuously supporting products and services from Adtel. Rest assured that we are committed to deliver or exceed your service level expectation as you grow your business.”

Erwyn T. AlcomendrasErwyn T. Alcomendras

Armand BatallaArmand Batalla

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Archive

  • ► 2024
    • ► December
      • • Thankful for Kapamilya milestones, Filipinos’ generosity
      • • Every step makes a difference
  • ► 2023
    • ► December
      • • Looking forward with hope and inspiration
      • • Continuing our journey to a decarbonized and regenerative future
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      • • Building a resilient Philippines
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    • ► December
      • • Honoring the reason for Christmas
      • • Prosperity for all
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  • ► 2020
    • ► December
      • • Humanity at its finest
      • • Moving forward in a new world
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  • ► 2019
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      • • The truest treasure
      • • Continuing our great work
      • • The gift of life
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  • ► 2018
    • ► December
      • • Let’s help keep the lights on
      • • Family is our place of love
      • • Spreading Christmas cheer
      • • Renewing family ties
    • ► March
      • • Keeping the lights on in the transition to an all-renewable future
  • ► 2017
    • ► December
      • • Together we have stepped up
      • • A year of rebirth and gratitude
      • • Looking forward, looking back
  • ► 2016
    • ► December
      • • Choosing to be powered by good
      • • Our mission remains the same
      • • Remember God’s love
      • • Changing with the changing times
      • • Each Christmas is a new opportunity
    • ► June
      • • Keynote Remarks of First Philippine Holdings chairman and CEO Federico R. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
      • • Keynote Remarks of Lopez Holdings chairman emeritus Oscar M. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
  • ► 2015
    • ► December
      • • Continue to push the boundaries
      • • We cannot lose hope in the Filipino
      • • Let us count our blessings every day
      • • Thank you for a remarkable year
      • • The wonders of Christmas
    • ► October
      • • Remarks of Chairman Emeritus Oscar M. Lopez, on the Lopez Achievement Awards 2014 held at Studio 10, ABS-CBN Compound on October 15, 2015
      • • Remarks of Federico R. Lopez at the 2014 Lopez Achievement Awards Ceremony held at ABSCBN Studio 10 on October 15, 2015
    • ► July
      • • For love of country, we are prepared to take action to make it better
    • ► May
      • • Remarks of Ambassador Manuel M. Lopez, Chairman and CEO of Lopez Holdings Corporation, at the Annual Stockholders’ Meeting held at Power Plant Mall Cinema, Rockwell Center, Makati City
      • • Remarks of Federico R. Lopez, Chairman and CEO, at First Gen Annual Stockholders Meeting on May 13, 2015
      • • Remarks of Federico R. Lopez at the Annual Stockholders' Meeting of Energy Development Corporation on May 5, 2015
      • • Oscar M. Lopez: even at 85, there are worlds left to conquer
    • ► April
      • • The legacy of heroes is the memory of a great name
      • • Oscar M. Lopez on Longevity and Success
    • ► March
      • • Remarks of Lopez Group Chairman Emeritus Oscar M. Lopez at the 2012 Commencement Exercises of the University of the Philippines and Conferment of the degree of Doctor of Laws, Honoris Causa
    • ► February
      • • Excellence is a Habit
    • ► January
      • • Towards A New Year of Promise
  • ► 2014
    • ► December
      • • Christmas is a time for gratitude
      • • Christmas message from Eugenio Lopez III
      • • Christmas message from Federico R. Lopez III
      • • Christmas message from Presentacion L. Psinakis
      • • Christmas message from Ambassador Manuel M. Lopez
      • • Christmas message from Oscar M. Lopez
    • ► October
      • • The Parley between Lopez and Marcos
      • • Why Choose Philippines?
      • • When War Escalates to Devastating Results
      • • The Inevitable Decline: Did Marcos Finally Go Too Far?
      • • Mayhem in Malacañang: Find Out What Caused Eñing’s Massive Fit
      • • The Yolanda Hero and the Unsung Hero
    • ► September
      • • Igniting the fallout: The unbelievable tactic President Marcos enforced
      • • Inspirational Remarks by Lopez Group Chairman Emeritus Oscar M. Lopez on the occasion of the Lopez Achievement Awards Ceremonies held at ABS-CBN Studio 10 on September 24, 2014
      • • A fork in the road: When two brilliant forces arrive at a point of dissent
      • • Discover what happened when a national problem took a turn for the worst
      • • Guess who came to the Nationalista victory party
      • • Don Eñing fights his greatest battle
    • ► August
      • • Remembering Ninoy this August 21
    • ► July
      • • CSR Challenges to Corporations
      • • Lessons from Typhoon Yolanda
      • • The exciting conclusion to the most epic chapter of the 100-year history of the Lopez Group (page 8)
      • • Lopez Values: a powerful rival makes an unforeseen move
      • • Remarks of Ambassador Manuel M. Lopez, Lopez Group Chairman at the Lopez Service Awards Night on July 2, 2014
      • • Just as Macapagal goes in for the kill, the chink in his armor is revealed
    • ► June
      • • From Bridges to Betrayal: the Lopez-Macapagal battle takes on another surprising twist
      • • Just When Macapagal Thought Victory Was His For The Taking…A Surprise Move from the Lopez Camp!
      • • Celebrating the Filipino Identity
      • • Chaos Warfare: Find out what brilliant tactic Don Eñing used to beat Macapagal at his own game
      • • Don Eñing lost BISCOM to Macapagal but What He Did Next Will Amaze You
    • ► May
      • • Defeating the Enemy with the Power of Unity and Trust
      • • Let’s celebrate something GOOD!
    • ► April
      • • The Start of an Alliance. Read page 8 of Underestimated webcomics
      • • Summer Break
    • ► March
      • • Facing a New Vendetta: Page 7 of Underestimated Webcomics
      • • A Bitter Demise: Page 6 of Underestimated Webcomics
      • • An Iroclad Approach: Page 5 of Underestimated Webcomics
      • • The adversary strikes back. Read page 4 of Underestimated webcomics
      • • Heritage and Love of Country
      • • What happens to Montilla in the Battle of Biscom?: Page 3 of Underestimated Webcomics
    • ► February
      • • How far have we come since EDSA 86 People Power?
      • • Outsmarting the Foe: Page 2 of Underestimated Webcomics
      • • Hope for the Laborers’ Plight: Page 1 of Underestimated Web Comics
    • ► January
      • • Resilient and Unsinkable: Why the Lopez Spirit Is Never Underestimated
  • ► 2013
    • ► December
      • • This season, Selflessness is more than possible
    • ► September
      • • To Fly and Fly Again comic series
      • • A Letter from Oscar M. Lopez
    • ► July
      • • Eugenio at Heart series
      • • A Lifetime of Excellence
    • ► June
      • • Independence and Nationalistic Pride
    • ► May
      • • Happy Mothers’ Day to everyone
    • ► March
      • • Pope Francis of the Poor and Lent
    • ► February
      • • Remembering the Spirit of EDSA
      • • Chinese New Year
  • ► 2012
    • ► December
      • • The Hope for Unity: The Winning Entries to the “What Do You Want This Christmas” Lopez Values Stars Facebook Contest
    • ► November
      • • What do you want this Christmas?
    • ► October
      • • LAA: Setting Ourselves Apart
      • • EDC and Claudio Bravo
      • • OML on Senator Juan Ponce Enrile’s Memoir
    • ► September
      • • In Pursuit of Education and Social Justice
    • ► July
      • • It’s Good to Go Green!
    • ► June
      • • Winners of the Nationalism Essay Contest
      • • Nationalism in the Workplace
      • • Nationalism and the Lopez Group Employee
      • • How can we express nationalism in our everyday work?
      • • Ang Pagiging Makabayan
      • • We now have our own Facebook page!
      • • Back-to-school this June
    • ► May
      • • Ready, Set, Succeed: OML’s Take on Life
    • ► April
      • • It’s More Fun to Choose Philippines
    • ► March
      • • How can we express our nationalism today in our everyday work?
    • ► February
      • • Dragon Energy
  • ► 2011
    • ► December
      • • This Season is the Best Time to Give Thanks
    • ► November
      • • A Whole New World
      • • Giving Voice to Lopez Values
    • ► October
      • • Serving the Kapamilya
    • ► September
      • • Social Responsibility
    • ► July
      • • Eugenio Lopez on his 110th Birth Anniversary
    • ► June
      • • Rizal the Sportsman and our Palaro
      • • It Is Never Too Late To Try Something New
    • ► May
      • • Giving Back
    • ► April
      • • Why Do I Climb Mountains?
      • • Lent at 81
      • • Creating Trust
      • • Getting Ready for the Big One
    • ► March
      • • Aligning the Values
      • • Unity in Tragedy
      • • Remembering the “Ides of March”
      • • Our Values Unite Us
    • ► February
      • • Love for Country
      • • Eyes on the Prize
      • • Happy Valentine’s, Kapamilya!
      • • Kung Hei Fat Choi!
    • ► January
      • • Are You A Lopez Values Superstar?
      • • Happy New Year, Kapamilya!
  • ► 2010
    • ► December
      • • Happy Holidays!
  • ► 0000
    • ►
      • • To survive and not despair

Web Comics

Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 1)
Enemy of My Enemy (Part 1)
Underestimated
Underestimated
To Fly and Fly Again
To Fly and Fly Again

Under Estimated

 

Man in the Frame

 

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