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Message from Lopez

The small fry break new ground

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Gian Carlo Vizcarra (left) with one of his  mentors, ABS-CBN Films VP and KTX  head Enrico SantosGian Carlo Vizcarra (left) with one of his mentors, ABS-CBN Films VP and KTX head Enrico SantosAs a teenager, Gian Carlo Vizcarra had the opportunity to migrate with his entire family to the United States. He had quit journalism studies and was waiting for his petition when ABS-CBN Corporation’s public relations (PR) division hired him in 2004. He eventually chose to stay in the Philippines and afterwards completed his bachelor’s degree at the University of Santo Tomas.

Fast forward to November 2019, Vizcarra was rehired by ABS-CBN to head business development for KTX, the ticketing service supporting the live events, studio tours and the fan loyalty program of the network.

“At that time under CRM (Customer Relationship Management), KTX operations were already running smoothly. But it was a small player in the ticketing business. You had the established names like TicketNet and TicketWorld. They were the ‘big fish.’ KTX was ‘small fry.’ I had just come from doing PR work for some theater companies and management agencies, and it was an opportunity to expand the reach of KTX outside of the network, because I practically know a lot of people in the business—who to talk to, what their needs are,” Vizcarra recalls.

Four months into his new role, the COVID-19 pandemic led to nationwide quarantine restrictions and all live events were cancelled. KTX pivoted to the digital space and captured a significant number of virtual events that provided much-needed entertainment to audiences seeking respite and sanity.

Breaking new ground
He says: “My longtime boss and mentor (writer/producer Joaquin Enrico Santos, vice president of ABS-CBN Film Productions or Star Cinema) instilled in me the drive to always break new ground. I take pride that KTX did break new ground. It was really something new and I am proud to be part of a pioneering effort, and at the same time contribute to the company’s objectives, at the same time help other people in the industry—artists and producers, among many others.”

Eight months into his KTX assignment, Congress denied ABS-CBN’s franchise application and the CRM division had to close shop. Together with more than 20 other colleagues at CRM, Vizcarra was winding down operations and informing, more of apologizing to, customers, suppliers and other stakeholders about some projects that would no longer push through due to the closure of the division.

CRM was shuttered on Aug. 31, 2020 but the following day, Santos, Star Cinema managing director Olivia Lamasan and ABS-CBN Global chief operating officer Aldrin Cerrado found a place for two people to run KTX, Vizcarra being one of them with Hedda Ocampo.

Santos, Lamasan and Cerrado saw the value as well as the potential of KTX to not just support ABS-CBN Films but a whole industry of producers—of movies, concerts and other events—who all need the platform to reach their market. And KTX did not disappoint. It thrived in the digital arena bringing the biggest virtual events direct to patrons’ homes.

Profit center

“The challenge now is how to maintain and further strengthen KTX. We will have to find ways to make the brand even bigger and somehow keep it afloat even after the pandemic is over. I joined KTX when it was ‘small fry.’ I don’t want to go back to being ‘small fry.’ As a business, I always think that if we don’t earn enough, we will fold. That keeps me motivated every day. I have always been proud of KTX, and I am even more proud of what it has become the past months, and I will never drop this KTX ball,” Vizcarra says.

It seems that not going to the US, working on a variety of assignments in and outside ABS-CBN, and rejoining ABSCBN when it was just about to lose its franchise all worked to bring Vizcarra to KTX now. 

Reflecting on the Lopez Value of a pioneering entrepreneurial spirit, he says: “I enjoy everything that I do for KTX. I get to talk to people, help them with their goals. I get to work with brilliant bosses.

It’s all good and it brings me a different kind of fulfillment. I am accountable for it. And I welcome this accountability because I feel like KTX is so much a part of me and I want to make those people who launched KTX around four years ago to be proud of what KTX has become, especially then CRM head Richmond Ezer Escolar.”

His message to Lopez Group kapamilya: “Spend time and enjoy that KTXperience. Let us provide you with that ‘KTX,’ not just Kapamilya tickets, but that ‘key to experience.’ We want everybody to have different experiences,” especially in view of the many talented artists, filmmakers and event organizers who wish to connect with their audiences, even if only virtually for now. (Story/Photos by: Carla Paras-Sison)

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Archive

  • ► 2022
    • ► December
      • • Let’s help one another heal
      • • Building a resilient Philippines
      • • Our hope this Christmas
      • • Remembrance, reflection, gratitude
  • ► 2021
    • ► December
      • • Honoring the reason for Christmas
      • • Prosperity for all
      • • A time of cheer
      • • Making Christmas memorable
  • ► 2020
    • ► December
      • • Humanity at its finest
      • • Moving forward in a new world
      • • Hope for better days
      • • Stewardship and fidelity
  • ► 2019
    • ► December
      • • The truest treasure
      • • Continuing our great work
      • • The gift of life
      • • Seeking peace
      • • Perfectly united
  • ► 2018
    • ► December
      • • Let’s help keep the lights on
      • • Family is our place of love
      • • Spreading Christmas cheer
      • • Renewing family ties
    • ► March
      • • Keeping the lights on in the transition to an all-renewable future
  • ► 2017
    • ► December
      • • Together we have stepped up
      • • A year of rebirth and gratitude
      • • Looking forward, looking back
  • ► 2016
    • ► December
      • • Choosing to be powered by good
      • • Our mission remains the same
      • • Remember God’s love
      • • Changing with the changing times
      • • Each Christmas is a new opportunity
    • ► June
      • • Keynote Remarks of First Philippine Holdings chairman and CEO Federico R. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
      • • Keynote Remarks of Lopez Holdings chairman emeritus Oscar M. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
  • ► 2015
    • ► December
      • • Continue to push the boundaries
      • • We cannot lose hope in the Filipino
      • • Let us count our blessings every day
      • • Thank you for a remarkable year
      • • The wonders of Christmas
    • ► October
      • • Remarks of Chairman Emeritus Oscar M. Lopez, on the Lopez Achievement Awards 2014 held at Studio 10, ABS-CBN Compound on October 15, 2015
      • • Remarks of Federico R. Lopez at the 2014 Lopez Achievement Awards Ceremony held at ABSCBN Studio 10 on October 15, 2015
    • ► July
      • • For love of country, we are prepared to take action to make it better
    • ► May
      • • Remarks of Ambassador Manuel M. Lopez, Chairman and CEO of Lopez Holdings Corporation, at the Annual Stockholders’ Meeting held at Power Plant Mall Cinema, Rockwell Center, Makati City
      • • Remarks of Federico R. Lopez, Chairman and CEO, at First Gen Annual Stockholders Meeting on May 13, 2015
      • • Remarks of Federico R. Lopez at the Annual Stockholders' Meeting of Energy Development Corporation on May 5, 2015
      • • Oscar M. Lopez: even at 85, there are worlds left to conquer
    • ► April
      • • The legacy of heroes is the memory of a great name
      • • Oscar M. Lopez on Longevity and Success
    • ► March
      • • Remarks of Lopez Group Chairman Emeritus Oscar M. Lopez at the 2012 Commencement Exercises of the University of the Philippines and Conferment of the degree of Doctor of Laws, Honoris Causa
    • ► February
      • • Excellence is a Habit
    • ► January
      • • Towards A New Year of Promise
  • ► 2014
    • ► December
      • • Christmas is a time for gratitude
      • • Christmas message from Eugenio Lopez III
      • • Christmas message from Federico R. Lopez III
      • • Christmas message from Presentacion L. Psinakis
      • • Christmas message from Ambassador Manuel M. Lopez
      • • Christmas message from Oscar M. Lopez
    • ► October
      • • The Parley between Lopez and Marcos
      • • Why Choose Philippines?
      • • When War Escalates to Devastating Results
      • • The Inevitable Decline: Did Marcos Finally Go Too Far?
      • • Mayhem in Malacañang: Find Out What Caused Eñing’s Massive Fit
      • • The Yolanda Hero and the Unsung Hero
    • ► September
      • • Igniting the fallout: The unbelievable tactic President Marcos enforced
      • • Inspirational Remarks by Lopez Group Chairman Emeritus Oscar M. Lopez on the occasion of the Lopez Achievement Awards Ceremonies held at ABS-CBN Studio 10 on September 24, 2014
      • • A fork in the road: When two brilliant forces arrive at a point of dissent
      • • Discover what happened when a national problem took a turn for the worst
      • • Guess who came to the Nationalista victory party
      • • Don Eñing fights his greatest battle
    • ► August
      • • Remembering Ninoy this August 21
    • ► July
      • • CSR Challenges to Corporations
      • • Lessons from Typhoon Yolanda
      • • The exciting conclusion to the most epic chapter of the 100-year history of the Lopez Group (page 8)
      • • Lopez Values: a powerful rival makes an unforeseen move
      • • Remarks of Ambassador Manuel M. Lopez, Lopez Group Chairman at the Lopez Service Awards Night on July 2, 2014
      • • Just as Macapagal goes in for the kill, the chink in his armor is revealed
    • ► June
      • • From Bridges to Betrayal: the Lopez-Macapagal battle takes on another surprising twist
      • • Just When Macapagal Thought Victory Was His For The Taking…A Surprise Move from the Lopez Camp!
      • • Celebrating the Filipino Identity
      • • Chaos Warfare: Find out what brilliant tactic Don Eñing used to beat Macapagal at his own game
      • • Don Eñing lost BISCOM to Macapagal but What He Did Next Will Amaze You
    • ► May
      • • Defeating the Enemy with the Power of Unity and Trust
      • • Let’s celebrate something GOOD!
    • ► April
      • • The Start of an Alliance. Read page 8 of Underestimated webcomics
      • • Summer Break
    • ► March
      • • Facing a New Vendetta: Page 7 of Underestimated Webcomics
      • • A Bitter Demise: Page 6 of Underestimated Webcomics
      • • An Iroclad Approach: Page 5 of Underestimated Webcomics
      • • The adversary strikes back. Read page 4 of Underestimated webcomics
      • • Heritage and Love of Country
      • • What happens to Montilla in the Battle of Biscom?: Page 3 of Underestimated Webcomics
    • ► February
      • • How far have we come since EDSA 86 People Power?
      • • Outsmarting the Foe: Page 2 of Underestimated Webcomics
      • • Hope for the Laborers’ Plight: Page 1 of Underestimated Web Comics
    • ► January
      • • Resilient and Unsinkable: Why the Lopez Spirit Is Never Underestimated
  • ► 2013
    • ► December
      • • This season, Selflessness is more than possible
    • ► September
      • • To Fly and Fly Again comic series
      • • A Letter from Oscar M. Lopez
    • ► July
      • • Eugenio at Heart series
      • • A Lifetime of Excellence
    • ► June
      • • Independence and Nationalistic Pride
    • ► May
      • • Happy Mothers’ Day to everyone
    • ► March
      • • Pope Francis of the Poor and Lent
    • ► February
      • • Remembering the Spirit of EDSA
      • • Chinese New Year
  • ► 2012
    • ► December
      • • The Hope for Unity: The Winning Entries to the “What Do You Want This Christmas” Lopez Values Stars Facebook Contest
    • ► November
      • • What do you want this Christmas?
    • ► October
      • • LAA: Setting Ourselves Apart
      • • EDC and Claudio Bravo
      • • OML on Senator Juan Ponce Enrile’s Memoir
    • ► September
      • • In Pursuit of Education and Social Justice
    • ► July
      • • It’s Good to Go Green!
    • ► June
      • • Winners of the Nationalism Essay Contest
      • • Nationalism in the Workplace
      • • Nationalism and the Lopez Group Employee
      • • How can we express nationalism in our everyday work?
      • • Ang Pagiging Makabayan
      • • We now have our own Facebook page!
      • • Back-to-school this June
    • ► May
      • • Ready, Set, Succeed: OML’s Take on Life
    • ► April
      • • It’s More Fun to Choose Philippines
    • ► March
      • • How can we express our nationalism today in our everyday work?
    • ► February
      • • Dragon Energy
  • ► 2011
    • ► December
      • • This Season is the Best Time to Give Thanks
    • ► November
      • • A Whole New World
      • • Giving Voice to Lopez Values
    • ► October
      • • Serving the Kapamilya
    • ► September
      • • Social Responsibility
    • ► July
      • • Eugenio Lopez on his 110th Birth Anniversary
    • ► June
      • • Rizal the Sportsman and our Palaro
      • • It Is Never Too Late To Try Something New
    • ► May
      • • Giving Back
    • ► April
      • • Why Do I Climb Mountains?
      • • Lent at 81
      • • Creating Trust
      • • Getting Ready for the Big One
    • ► March
      • • Aligning the Values
      • • Unity in Tragedy
      • • Remembering the “Ides of March”
      • • Our Values Unite Us
    • ► February
      • • Love for Country
      • • Eyes on the Prize
      • • Happy Valentine’s, Kapamilya!
      • • Kung Hei Fat Choi!
    • ► January
      • • Are You A Lopez Values Superstar?
      • • Happy New Year, Kapamilya!
  • ► 2010
    • ► December
      • • Happy Holidays!
  • ► 0000
    • ►
      • • To survive and not despair

Web Comics

Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 1)
Enemy of My Enemy (Part 1)
Underestimated
Underestimated
To Fly and Fly Again
To Fly and Fly Again

Under Estimated

 

Man in the Frame

 

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