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Tuesday, 7th February 2023



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Message from Lopez

What’s the story, Kapamilya?

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ABS-CBNABS-CBNWhat exactly does it mean to be “in the service of the Filipino”?

The flagship slogan of ABS-CBN has been around since the 1990s, but its roots go back much further, to the forebears of the late ABS-CBN Chairman Emeritus Eugenio “Kapitan” Lopez Jr. and Chairman Eugenio “EL3” Lopez III.

A narration of the definitive ABS-CBN story—how Kapitan built the network in the 1950s, its fate during martial law, its resurgence after the Edsa Revolution, and yes, how and why “In the Service of the Filipino” came to be—has been put together for today’s audiences.

The result is a brief but comprehensive video collating the experiences of long-time ABS-CBN executives, thus retracing the beginnings of the company—its rise and fall in the 1950s through the 1980s and its unfaltering ascent by the 1990s.

“You only get to appreciate what ABS-CBN stands for if you know its history, the vision of its builders,” says Robert Labayen, whose Creative Communications Management group is spearheading the creation of the video project.

Sharing their stories and memories for the video are the people who joined Kapitan in 1986, among them Executive Adviser to the Chairman, Chief Content Officer and ABS-CBN University President Charo Santos- Concio, Chief Operating Officer of broadcast Cory Vidanes, Star Creatives’ Malou Santos, Integrated News and Current Affairs Head Ging Reyes, New Media Head Enrico Santos, Star Magic’s Johnny Manahan, Peter Musngi, Olivia Lamasan and former ABS-CBN President Freddie M. Garcia; as well as the newest generation of executives who helped lead ABS-CBN into the new millennium.

Also providing a personal glimpse of Kapitan are his younger brother, Lopez Group Chairman Emeritus Oscar M. Lopez, eldest daughter Gina Lopez of ABS-CBN Lingkod Kapamilya Foundation Inc. and long-time Lopez Group executive Atty. Jake Almeda Lopez, his boyhood friend at the Ateneo de Manila.

When one considers the corporate and creative behemoth that is the ABS-CBN of today, it is almost impossible to imagine that it ever went through a spectrum of trials, from the appalling to the ridiculous.

“When ABS-CBN reopened in 1986, wala silang kagamit-gamit: their conference tables were doors that employees took off their hinges; there weren’t enough chairs for everyone and there was only one sofa that no one would sit on for fear it would collapse; it would flood in the office whenever it rained; and tapes were reused several times over so there are no records of ABS-CBN’s early programs.

“The people who went through all of that are still around, so this is not ancient history,” Labayen shares.

For the multi-awarded adman, the creative mind behind most of ABS-CBN’s station IDs and slogans including 2009’s well-loved “Bro, Ikaw ang Star ng Pasko,” its soul is what sets the network apart from competition.

“For generations now, the Lopezes have been known for public service, starting with the father of Don Eñing (Kapitan’s father, Lopez Group founder Eugenio H. Lopez Sr.) who was serving as the governor of Iloilo when he was assassinated. Don Eñing in turn passed these values on to Kapitan and then on to EL3,” he says.

The initiative to tell the ABS-CBN story to its employees and guests is thus particularly relevant—and timely—as the 63-year-old network embarks on a new chapter under its new President, Carlo Katigbak.

Labayen shares an observation he had while watching the network’s Christmas special two months ago: “We can endure because we have lots of stars, creative talents and writers. We can provide so much more than the competition.

“Our leaders still have so many plans. The history of ABSCBN is just about to begin.”

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Archive

  • ► 2022
    • ► December
      • • Let’s help one another heal
      • • Building a resilient Philippines
      • • Our hope this Christmas
      • • Remembrance, reflection, gratitude
  • ► 2021
    • ► December
      • • Honoring the reason for Christmas
      • • Prosperity for all
      • • A time of cheer
      • • Making Christmas memorable
  • ► 2020
    • ► December
      • • Humanity at its finest
      • • Moving forward in a new world
      • • Hope for better days
      • • Stewardship and fidelity
  • ► 2019
    • ► December
      • • The truest treasure
      • • Continuing our great work
      • • The gift of life
      • • Seeking peace
      • • Perfectly united
  • ► 2018
    • ► December
      • • Let’s help keep the lights on
      • • Family is our place of love
      • • Spreading Christmas cheer
      • • Renewing family ties
    • ► March
      • • Keeping the lights on in the transition to an all-renewable future
  • ► 2017
    • ► December
      • • Together we have stepped up
      • • A year of rebirth and gratitude
      • • Looking forward, looking back
  • ► 2016
    • ► December
      • • Choosing to be powered by good
      • • Our mission remains the same
      • • Remember God’s love
      • • Changing with the changing times
      • • Each Christmas is a new opportunity
    • ► June
      • • Keynote Remarks of First Philippine Holdings chairman and CEO Federico R. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
      • • Keynote Remarks of Lopez Holdings chairman emeritus Oscar M. Lopez at the 3rd Annual Summit of the Shareholders’ Association of the Philippines on June 17, 2016
  • ► 2015
    • ► December
      • • Continue to push the boundaries
      • • We cannot lose hope in the Filipino
      • • Let us count our blessings every day
      • • Thank you for a remarkable year
      • • The wonders of Christmas
    • ► October
      • • Remarks of Chairman Emeritus Oscar M. Lopez, on the Lopez Achievement Awards 2014 held at Studio 10, ABS-CBN Compound on October 15, 2015
      • • Remarks of Federico R. Lopez at the 2014 Lopez Achievement Awards Ceremony held at ABSCBN Studio 10 on October 15, 2015
    • ► July
      • • For love of country, we are prepared to take action to make it better
    • ► May
      • • Remarks of Ambassador Manuel M. Lopez, Chairman and CEO of Lopez Holdings Corporation, at the Annual Stockholders’ Meeting held at Power Plant Mall Cinema, Rockwell Center, Makati City
      • • Remarks of Federico R. Lopez, Chairman and CEO, at First Gen Annual Stockholders Meeting on May 13, 2015
      • • Remarks of Federico R. Lopez at the Annual Stockholders' Meeting of Energy Development Corporation on May 5, 2015
      • • Oscar M. Lopez: even at 85, there are worlds left to conquer
    • ► April
      • • The legacy of heroes is the memory of a great name
      • • Oscar M. Lopez on Longevity and Success
    • ► March
      • • Remarks of Lopez Group Chairman Emeritus Oscar M. Lopez at the 2012 Commencement Exercises of the University of the Philippines and Conferment of the degree of Doctor of Laws, Honoris Causa
    • ► February
      • • Excellence is a Habit
    • ► January
      • • Towards A New Year of Promise
  • ► 2014
    • ► December
      • • Christmas is a time for gratitude
      • • Christmas message from Eugenio Lopez III
      • • Christmas message from Federico R. Lopez III
      • • Christmas message from Presentacion L. Psinakis
      • • Christmas message from Ambassador Manuel M. Lopez
      • • Christmas message from Oscar M. Lopez
    • ► October
      • • The Parley between Lopez and Marcos
      • • Why Choose Philippines?
      • • When War Escalates to Devastating Results
      • • The Inevitable Decline: Did Marcos Finally Go Too Far?
      • • Mayhem in Malacañang: Find Out What Caused Eñing’s Massive Fit
      • • The Yolanda Hero and the Unsung Hero
    • ► September
      • • Igniting the fallout: The unbelievable tactic President Marcos enforced
      • • Inspirational Remarks by Lopez Group Chairman Emeritus Oscar M. Lopez on the occasion of the Lopez Achievement Awards Ceremonies held at ABS-CBN Studio 10 on September 24, 2014
      • • A fork in the road: When two brilliant forces arrive at a point of dissent
      • • Discover what happened when a national problem took a turn for the worst
      • • Guess who came to the Nationalista victory party
      • • Don Eñing fights his greatest battle
    • ► August
      • • Remembering Ninoy this August 21
    • ► July
      • • CSR Challenges to Corporations
      • • Lessons from Typhoon Yolanda
      • • The exciting conclusion to the most epic chapter of the 100-year history of the Lopez Group (page 8)
      • • Lopez Values: a powerful rival makes an unforeseen move
      • • Remarks of Ambassador Manuel M. Lopez, Lopez Group Chairman at the Lopez Service Awards Night on July 2, 2014
      • • Just as Macapagal goes in for the kill, the chink in his armor is revealed
    • ► June
      • • From Bridges to Betrayal: the Lopez-Macapagal battle takes on another surprising twist
      • • Just When Macapagal Thought Victory Was His For The Taking…A Surprise Move from the Lopez Camp!
      • • Celebrating the Filipino Identity
      • • Chaos Warfare: Find out what brilliant tactic Don Eñing used to beat Macapagal at his own game
      • • Don Eñing lost BISCOM to Macapagal but What He Did Next Will Amaze You
    • ► May
      • • Defeating the Enemy with the Power of Unity and Trust
      • • Let’s celebrate something GOOD!
    • ► April
      • • The Start of an Alliance. Read page 8 of Underestimated webcomics
      • • Summer Break
    • ► March
      • • Facing a New Vendetta: Page 7 of Underestimated Webcomics
      • • A Bitter Demise: Page 6 of Underestimated Webcomics
      • • An Iroclad Approach: Page 5 of Underestimated Webcomics
      • • The adversary strikes back. Read page 4 of Underestimated webcomics
      • • Heritage and Love of Country
      • • What happens to Montilla in the Battle of Biscom?: Page 3 of Underestimated Webcomics
    • ► February
      • • How far have we come since EDSA 86 People Power?
      • • Outsmarting the Foe: Page 2 of Underestimated Webcomics
      • • Hope for the Laborers’ Plight: Page 1 of Underestimated Web Comics
    • ► January
      • • Resilient and Unsinkable: Why the Lopez Spirit Is Never Underestimated
  • ► 2013
    • ► December
      • • This season, Selflessness is more than possible
    • ► September
      • • To Fly and Fly Again comic series
      • • A Letter from Oscar M. Lopez
    • ► July
      • • Eugenio at Heart series
      • • A Lifetime of Excellence
    • ► June
      • • Independence and Nationalistic Pride
    • ► May
      • • Happy Mothers’ Day to everyone
    • ► March
      • • Pope Francis of the Poor and Lent
    • ► February
      • • Remembering the Spirit of EDSA
      • • Chinese New Year
  • ► 2012
    • ► December
      • • The Hope for Unity: The Winning Entries to the “What Do You Want This Christmas” Lopez Values Stars Facebook Contest
    • ► November
      • • What do you want this Christmas?
    • ► October
      • • LAA: Setting Ourselves Apart
      • • EDC and Claudio Bravo
      • • OML on Senator Juan Ponce Enrile’s Memoir
    • ► September
      • • In Pursuit of Education and Social Justice
    • ► July
      • • It’s Good to Go Green!
    • ► June
      • • Winners of the Nationalism Essay Contest
      • • Nationalism in the Workplace
      • • Nationalism and the Lopez Group Employee
      • • How can we express nationalism in our everyday work?
      • • Ang Pagiging Makabayan
      • • We now have our own Facebook page!
      • • Back-to-school this June
    • ► May
      • • Ready, Set, Succeed: OML’s Take on Life
    • ► April
      • • It’s More Fun to Choose Philippines
    • ► March
      • • How can we express our nationalism today in our everyday work?
    • ► February
      • • Dragon Energy
  • ► 2011
    • ► December
      • • This Season is the Best Time to Give Thanks
    • ► November
      • • A Whole New World
      • • Giving Voice to Lopez Values
    • ► October
      • • Serving the Kapamilya
    • ► September
      • • Social Responsibility
    • ► July
      • • Eugenio Lopez on his 110th Birth Anniversary
    • ► June
      • • Rizal the Sportsman and our Palaro
      • • It Is Never Too Late To Try Something New
    • ► May
      • • Giving Back
    • ► April
      • • Why Do I Climb Mountains?
      • • Lent at 81
      • • Creating Trust
      • • Getting Ready for the Big One
    • ► March
      • • Aligning the Values
      • • Unity in Tragedy
      • • Remembering the “Ides of March”
      • • Our Values Unite Us
    • ► February
      • • Love for Country
      • • Eyes on the Prize
      • • Happy Valentine’s, Kapamilya!
      • • Kung Hei Fat Choi!
    • ► January
      • • Are You A Lopez Values Superstar?
      • • Happy New Year, Kapamilya!
  • ► 2010
    • ► December
      • • Happy Holidays!
  • ► 0000
    • ►
      • • To survive and not despair

Web Comics

Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 2)
Enemy of My Enemy (Part 1)
Enemy of My Enemy (Part 1)
Underestimated
Underestimated
To Fly and Fly Again
To Fly and Fly Again

Under Estimated

 

Man in the Frame

 

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