November 16, 2013
ABS-CBNmobile donates its first 100,000 SIMs to Yolanda survivors in the Visayas. It also kick starts a Share Load campaign

December 5
Opens the first ABS-CBNmobile store, at the ground floor of the ELJ Communications Center. The event is graced by ABS-CBN executives as well as endorsers Erich Gonzales and Julia Montes

December 16
Launches its first masterpiece video that dramatizes Filipinos’ growing habit of watching Kapamilya shows through their mobile phones

January 5, 2014
Launches its first promo campaign through a print ad with an augmented reality feature

January 12
Dishes out an exciting, all-star treat through its brand launch on “ASAP.” The biggest Kapamilya celebrities like Piolo Pascual, Toni Gonzaga, Bea Alonzo, Kim Chiu, Jodi Sta. Maria, Enchong Dee, Enrique Gil and Julia Montes usher in the new mobile experience through a special production number