2013
• ABS-CBN chairman Eugenio Lopez III and ACJ O Shopping Corp. chief finance officer Paolo Pineda lead the launch of O Shopping in October
• Starts airing on ABS-CBN with five hosts

2014
• The e-commerce platform www.oshopping.com.ph is launched
• O Shopping gets additional channels via SKYcable Regional and BEAM

2015
• A new and improved ecommerce platform and payment gateway are rolled out 
• An in-house call center is set up with expert agents that know the ins and outs of all O Shopping products and promos, allowing them to confidently answer customer queries 
• The O Shopping program begins shooting in high definition

2016

• Becomes faster and more agile with its own in-house digital marketing group that handles all digital content, such as the O Shopping website and banner ads 
• Starts doing twice-weekly Facebook Live broadcasts for TV and web products, allowing the hosts to talk more comprehensively about the features of the products and to interact with customers
• O Shopping reaches over 1,000 SKUs or stock keeping units