2010
ABS-CBN establishes the Customer Relationship Management (CRM) division

2011
Sets up an enterprise Kapamilya database to achieve a single customer view across ABSCBN Access businesses: SKY, Bayan and MTI

2013
Builds CRM business score cards to support customer analytics requirements for ABS-CBN’s new ventures, ABS-CBNmobile and ABSCBN TVplus

2016

Introduces Kapamilya Accounts (https://kapamilyaaccounts.abs-cbn.com/), allowing ABS-CBN to identify the customer across all its digital properties via a single sign-on or SSO

2017
Rolls out online ticketing portal Kapamilya Tickets (www. ktx.com.ph), which gives customers easy access to live events, shows and experiences at ABS-CBN

Launches the Kapamilya Thank You (https://thankyou.abs-cbn.com/) loyalty program