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Metro Milestones

Published on Wednesday, 13 June 2018 10:15 | Hits: 1088
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1989
Metro, then bearing the tagline “The City Life,” puts Fernando Zobel on the cover of its maiden issue

1990
The first illustrated cover highlights “The Paper Wars”

1991
Celebrates its second anniversary at the Intercontinental Hotel with over 600 guests

1994
With its first wedding special featuring a bride in an Inno Sotto creation, Metro evolves into a women’s magazine

1999
Changes its tagline to “Live in Style” to reflect its new identity as a fashion lifestyle magazine

2001

The Metro brand starts expanding with the launch of Metro Working Mom and Metro Weddings, followed by Metro Active, Metro Him, Metro Home & Entertaining and Metro Society

2003
The first Metrowear show featuring 144 creations from 24 of the Fashion Design Council of the Philippines’ designers is held at ABS-CBN’s Studio 10

2004
Adopts the tagline “The Talk of the Town” to go with its new masthead, which it still uses today

2005
Changes its tagline anew, to “The Independent Woman”

2009
One-hundred designers produce exclusive designs for Metrowear 100 to celebrate Metro’s 20th anniversary

2010
Brings together 19 top celebrities for a most memorable cover shoot featuring director Johnny Manahan Launches the Metro iPad app

2011

Metro’s first international cover shoot, in Los Angeles, pairs Kim Chiu with Hollywood actor Matt Lanter Flies John Lloyd Cruz to Paris for the magazine’s first Eurotrip as it evolves into the fashion authority

2012
Collaborates with Star Magic in celebrating the latter’s 20th anniversary, pairing 20 Star Magic actresses with 20 top designers

2014

Puts out a five-cover issue, which also gathers 25 personalities wearing 25 Filipino designers and shot by 25 photographers

2015
Launches Metro in Motion in New York Fashion Week for Metro’s YouTube channel

2017
Metro becomes a multi-platform Super Brand under the Lifestyle Ecosystem, launches Metro.Style

2018

Launch of Metro Channel

 

 

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