ANCA new station ID and on-air look greets viewers of ANC, the ABS-CBN News Channel, to mark the station’s commitment to deliver news to Filipinos wherever they are and amid fast changes in media.

With information dissemination so much easier and faster and with citizens able to report on their surroundings, ANC chief operating officer Glenda M. Gloria said it is integral to have a news organization focused on making sense out of all the clutter in the media. “As a news channel, we’d like to be able to connect the dots for our viewers so they could make informed choices and decisions,” she said.

Gloria said the award-winning station has been able to do this without sacrificing the standards and values that brought ANC to where it is now: integrity, perspective, and respect.

The blue rhombus logo remains as the key design element in ANC’s new look, which conveys the channel’s glossy, substantive and engaging nature.

The sleek and edgy new ID, meanwhile, depicts how the nature of newsgathering has changed due to technology and citizen empowerment. It shows how information captured by an ordinary individual and shared to ABS-CBN can become a news story reported by our reporters on the scene and anchors on the air.

It also highlights the experience and expertise of the anchors and the news organization that allow ANC to present these stories with context and texture. Stay tuned to the country’s only 24/7 news channel, ANC, on SKYCable Channel 27.