ABS CBN SMN FB PAGEABS-CBN Corporation has launched its ABS-CBN Social Media Newsroom, making it the first Philippine TV network to set up a social media newsroom that enables netizens to share information through social networking sites.
ABS-CBN head of Corporate Communications Bong Osorio said the online portal addresses the need of journalists for up-to-date information about ABS-CBN and of bloggers who are constantly looking for material and sources for content.
“The ABS-CBN Social Media Newsroom best exemplifies communications in a digital world. It enables ABS-CBN to be more in touch with its stakeholders and partners here and abroad who would like to know more about our programs and services,” said Osorio.
The ABS-CBN Social Media Newsroom contains press releases and photos about ABS-CBN and its subsidiaries, videos of its latest offerings, interview transcripts with its artists and executives, RSS feed service and clippings.
Corporate Affairs and PR director Kane Errol Choa said, “Digital communication allows us to engage our audiences instantly and efficiently. We’ve made the design of ABS-CBN Social Media Newsroom user-friendly and produced press releases in formats preferred by journalists and bloggers.”
Users can log on to www.abscbnpr.com or download apps on iOS, Android and Windows phones that can read RSS feeds such as Google Reader, Taptu or Flipboard.
The ABS-CBN Public Relations Group under the Corporate Communications division will upload new material daily, which will automatically be tweeted from @abscbnpr and updated on facebook.com/abscbnpr.