TV Patrol Anchors: Noli De Castro, Korina Sanchez, Ted FailonABS-CBN, the country’s largest and leading multimedia conglomerate, ruled nationwide TV ratings with more Filipinos tuning in to its programs in May, hitting an average total day audience share of 42%, or 11 points higher than GMA’s 31%, according to data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN’s noontime show “It’s Showtime” continues to be the country’s number one noontime program with an average
It's Showtime hosts national TV rating of 15.2%, an uptick from the previous month’s 13.7%. “Eat Bulaga,” meanwhile, remained steady with 12.9% from 12.4%.
“It’s Showtime’s” improved performance even buoyed ABS-CBN’s noontime to early afternoon block (12NN-3PM) for the said month, growing to 43%, two points higher from the previous month’s 41%, versus GMA’s 33% in May.
Even more Filipinos tuned in to ABS-CBN primetime block, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, which gained an audience share of 46%, 16 points ahead of GMA’s 30%.
Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN. Superhero drama “Juan Dela Cruz” remained at number one with 33.3%, followed by “Maalaala Mo Kaya” (30.8%), “Ina Kapatid Anak” (30.5%), and “Wansapanataym” (28.6%).
Most Filipinos also relied on “TV Patrol” for news as it registered a national TV rating of 26%, or 10 points ahead of GMA’s “24 Oras” (16%).
Be Careful with My Heart: Jodi Sta. Maria & Richard Yap“Be Careful With My Heart” remained as the most watched daytime program in May with 25%, while “Pilipinas Got Talent,” which recently concluded its fourth season, finished off the said month with 23.1%.
News magazine program “Rated K” climbed seven spots to number 8 in May with a national TV rating of 22.3%.
The other ABS-CBN shows in the Top 15 are “Apoy sa Dagat” (20.8%), “Minute to Win It” (20.5%), “Gandang Gabi Vice” (19.8%), Kapamilya Deal or No Deal” (19%), and “Goin’ Bulilit” (19%).
Meanwhile, in Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead in total day audience share with 44% vs GMA’s 33%. In the Visayas, ABS-CBN prevailed with 50% vs GMA’s 27%, while in Mindanao, ABS-CBN’s audience share averaged 54% vs GMA’s 22%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Apoy Sa Dagat casts
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.
ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices. (Story/Photos by: Kane Choa)
TABLE 1. TOTAL DAY (6AM-12MN) NATIONAL TV VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
42% |
2 |
GMA |
31% |
3 |
TV5 |
11% |
Source: Kantar Media
TABLE 2. PRIMETIME TV (6PM-12MN) VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
46% |
2 |
GMA |
30% |
3 |
TV5 |
10% |
Source: Kantar Media
TABLE 3. NOONTIME TO EARLY AFTERNOON (12NN-3PM) TV VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
43% |
2 |
GMA |
33% |
3 |
TV5 |
9% |
Source: Kantar Media
TABLE 4. BALANCE LUZON TOTAL DAY TV VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
44% |
2 |
GMA |
33% |
3 |
TV5 |
10% |
Source: Kantar Media
TABLE 5. TOTAL VISAYAS TOTAL DAY TV VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
50% |
2 |
GMA |
27% |
3 |
TV5 |
10% |
Source: Kantar Media
TABLE 6. TOTAL MINDANAO TOTAL DAY TV VIEWERSHIP IN MAY 2013 BY HOUSEHOLDS
RANK |
TV NETWORK
|
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
54% |
2 |
GMA |
22% |
3 |
TV5 |
12% |
Source: Kantar Media
TABLE 7. TOP 15 PROGRAMS IN MAY 2013 (NATIONAL HOMES)
RANK |
CHANNEL |
PROGRAMS |
RTG% |
1 |
ABS-CBN |
JUAN DELA CRUZ |
33.3 |
2 |
ABS-CBN |
MAALAALA MO KAYA
|
30.8 |
3 |
ABS-CBN |
INA KAPATID ANAK |
30.5 |
4 |
ABS-CBN |
WANSAPANATAYM |
28.6 |
5 |
ABS-CBN |
TV PATROL (WEEKDAY) |
26 |
6 |
ABS-CBN |
BE CAREFUL WITH MY HEART |
25 |
7 |
ABS-CBN |
PILIPINAS GOT TALENT |
23.1 |
8 |
ABS-CBN |
RATED K HANDA NA BA KAYO? |
22.3 |
9 |
GMA |
MAGPAKAILANMAN |
21.4 |
10 |
ABS-CBN |
APOY SA DAGAT |
20.8 |
11 |
ABS-CBN |
MINUTE TO WIN IT |
20.5 |
12 |
GMA |
KAPUSO MO, JESSICA SOHO |
20 |
13 |
ABS-CBN |
GANDANG GABI VICE |
19.8 |
14 |
ABS-CBN |
KAPAMILYA DEAL OR NO DEAL |
19 |
15 |
ABS-CBN |
GOIN’ BULILIT |
19 |
Source: Kantar Media