
ABS-CBN kicks off its Christmas campaign themed “Bro, Ikaw ang Star ng Pasko” on November 4 with simultaneous parol-lighting ceremonies at the ABS-CBN compound in Quezon City, key areas in the Regional Network Group stations and select ABS-CBN Global offices. Kapamilyas across the world will gather to light parols, which serve as symbols of hope and sharing, especially in these past months when the country faced various challenges and calamities.
Meanwhile, ABS-CBN is now selling special Christmas lanterns called Parol ni Bro, which was inspired by “May Bukas Pa.” The project aims to gather proceeds for the benefit of ABS-CBN Foundation Inc.’s BayaniJuan and Sagip Kapamilya programs.
The lanterns are available at SM Kultura and SM Department store outlets in Las Piñas, Fairview, North EDSA, Mall of Asia, Megamall and Makati. Kapamilyas may also order online via http://abscbnstore.multiply.com and the Starry Starry Store at http://www.starrystarry.com.
ABS-CBN, through its creative communications management group, is also set to launch its annual Christmas station ID featuring the network’s biggest stars and news anchors. Then, it will hit the malls and celebrate an early Christmas as it brings Kapamilya artists to SM Southmall on Nov. 7 and SM San Lazaro on Nov. 14.
The whole campaign culminates in December with a star-studded Christmas special at the Araneta Coliseum. Keep watching ABS-CBN for details on how to watch this ultimate Christmas gathering!