WELCOME the season of summer with more than 150 Kapamilya stars in ABS-CBN’s summer station ID (SID) dubbed “Summer ang Simula”!
ABS-CBN creative communications management (CCM) head Robert Labayen said the concept is anchored on the idea of summer as the perfect time to enjoy and at the same time to gear up for change.
“Every summer day is the perfect time for new beginnings. Every day is a chance to be proactive, to help save the environment, to promote livelihood, and to look at the world we live in in a brand-new light,” said Labayen.
The SID shows ABS-CBN’s entertainment and news personalities involving themselves in activities on different platforms such as Boto Mo, I-Patrol Mo, BayaniJuan and other ABS-CBN Foundation Inc. (AFI) programs like Sagip Kapamilya, Kapit Bisig Para sa Ilog Pasig and E-Media. The song “Summer ang Simula” features “Pinoy Dream Academy”
Grand Star Dreamer Yeng Constantino
and Kean Cipriano. It is an original song written and composed by the ABS-CBN CCM team: words by Edsel Misenas and music by Lloyd Corpuz, Odon Aspiras and Jordan Constantino, and produced by Jonathan Manalo for Star Records.
The 2010 SID was created by the ABS-CBN CCM headed by Labayen, Johnny de los Santos, Ira Zabat and Patrick de Leon with the SID team: Misenas, Dang Baldonado, Danie Sedilla-Cruz, Joan Mole, Christina Barbin and Sheryl Ramos. It is directed by Paolo Ramos. Other members are Peewee Gonzales, assistant director; Jimmy Porca, project coordinator; Odyssey Flores, cinematographer; Oliver Paler, postproduction head; Sammy Esquillon and Angel Diesta, production designers; Gelo Dayao, editor; Mary Ann Rejano, caster; and Marvin Bragas, location manager.