Cascading the Lopez Credo
In June 2010, Lopez Group chairman emeritus Oscar M. Lopez (OML)
formally introduced the Lopez Credo during the Group’s 82nd anniversary celebration. In the ensuing 13 months, a coordinated effort was undertaken to disseminate the Credo and Values among more than 13,000 Lopez Group employees across the country.
With the HR Council taking the lead, plastic Lopez Credo cards were distributed to employees in mid-2010.
OML, as chief mentor, has gone online sharing the Lopez Values and culture through storytelling. Starting in early 2011, he has interfaced with employees by email and blogs, initiating a sharing of stories about his life and advocacies.
Contests such as “Are you a Lopez Values star?
” in January and, recently, “What do you do for your community?” were also introduced to find out who among the employees live the values.
Stories of Lopez family and corporate members on how they live the values are currently being collected and will be produced in a handy format later this year so employees may refer to their examples to help achieve work-life balance.
For now, Lopez Group PR is leading the communications technology aspect of the cascade.