The race for the year’s outstanding PR programs and tools culminated in the 48th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP) and held at the Makati Shangri- La Hotel on March 6, 2013.
Four companies collected a total of 12 Anvil Awards for the Lopez Group.
ABS-CBN Corporation pulled in seven Anvils in the awards program known as the “Oscars” of the public relations industry in the country. Energy Development Corporation (EDC) took home three trophies, while Lopez Group Foundation Inc. (LGFI) and First Gen Corporation picked up an Anvil apiece.
ABS-CBN’s necrological service and tribute to the “king of Philippine comedy,” “Salamat, Tito Dolphy”; the Regional Network Group’s online advocacy campaign Choose Philippines; and ABS-CBN Foundation Inc.-Sagip Kapamilya’s Sagip Kapamilya Ondoy Relief Operations each garnered an Anvil.
“TV Patrol” won for its integrated multimedia campaign TV Patrol: 25 Taon ng Pagbabalita, as did DZMM Radyo Patrol 630 for its yearlong 25th anniversary celebration DZMM SilveRadyo.
Rounding out the Anvil winners from the Kapamilya network were ABS-CBN Creative Communications Management for the 2012 summer station ID “Pinoy Summer Da Best Forever” and ABS-CBN Internal Communications.
LGFI’s Bridges Magazine got an Anvil Award of Merit for its exemplary sustainability reporting. The foundation coordinates the corporate social responsibility (CSR) programs and activities of the Lopez Group.
Two of EDC’s Anvil Awards of Merit, meanwhile, were courtesy of its integrated annual and sustainability report entitled “Higher Peaks, New Horizons” and its CSR project for the youth called College Admission Review and Readiness. The company’s coffee table book “Rafflesia of the Philippines: A Story of Adventure, Appetite, and Affinity” received an Anvil Award of Excellence.
First Gen’s coffee table book “Generations” also won an Award of Excellence, “[f]or effectively showcasing the thriving ecosystems in communities and areas all over the country that host the company’s power plant sites through colorful photos and short essays, highlighting the distinction of First Gen as the country’s leading clean and renewable energy company.”
1. LGFI program head Mitos Santisteban, head of operations Angela Lopez Guingona and public affairs and media relations’ Dulce Festin- Baybay; 2. First Gen AVP and corporate communications head Estela dela Paz (center) with corporate communications specialist Joan Santiago and senior manager for corporate communications Joel Gaborni; 3. ABS-CBN CCM’s Alfie Landayan and Christine Estabillo; 4. ABS-CBN Corporate Communications’ Edgardo Wenceslao, Rae Ducut, Jan Enriquez, Kane Choa and head Bong Osorio; 5. ABS-CBN News’ May Purificacion, Henry Omaga Diaz, Noli de Castro, NCAD head Ging Reyes and Bert Apostol; 6. Sagip Kapamilya head Tina Monzon Palma (4th from left); 7. Manila Radio head Peter Musngi and DZMM station manager Marah Capuyan (8th and 10th from left); 8. ABS-CBN RNG’s Charie Villa and Jerry Bennett; 9. EDC’s Fernando Diaz de Rivera, Mabi David, Toni Nieva, Marsha Anave, Frances Ariola and Jun Anave