THE Public Relations Society of the Philippines (PRSP) conferred the status of Accredited in Public Relations (APR) on three Lopez Group officers who have demonstrated consistent proficiency and exemplary ethics in the practice of public relations.
Honored at the 16th National PR Congress in Manila Hotel were Benpres Holdings Corporation AVP-Group Public Relations Rosan Cruz; Bayan Telecommunications Inc. VP-corporate brand and communication John Rojo; and Benpres senior manager-corporate communications Carla Paras-Sison. Cruz
, Rojo and Sison underwent “meticulous and discreet screening, and passed the written and oral examinations given by the 2009 accreditation board chaired by Atty. Melvyn Martin, APR.” “APR recognition means the PR professional is being held up among his colleagues as a model of competence and ethical practice. They will inspire fellow PR practitioners to act professionally and to commit themselves toward continuous learning to advance PR research, knowledge, education and proficiency. Most important, APRs are champions in adhering to the code of ethics adopted by PRSP,”
PRSP’s accreditation program forms part of the society’s efforts to raise the professional standards and impose ethical practice of PR locally. The organization currently counts 30 APRs out of 142 members.