IABC releases book of winning communication plansEver wondered how a top Philippine telco came up with the campaign that drove subscriber numbers through the roof? Or how advertising bible adobo tweaked its recipe to whet readers’ appetites even further?
Learn from the industry’s leading lights as the International Association of Business Communicators (IABC) Philippines reveals all in a first-of its-kind electronic book in the country.
Set for a March 9 launch, “Best Practices in Communication Planning and Implementation” compiles communication plans from diverse industries that received Awards of Excellence in the 2013 Philippine Quill Awards.
A project of IABC’s publications committee headed by Rosan Cruz of Lopez Holdings, it aims to “provide communication professionals with a resource of best practices that came from creative ideas and turned into winning strategies implemented in the local market.” At the same time, the e-book will serve as a guide for professionals and students in coming up with strategies that will reach their specific audiences and produce tangible results.
IABC released the e-book to mark its milestone 30th anniversary.
The group was founded in late 1983 by young communication professionals who lobbied for a local chapter of the IABC. IABC Philippines, led by Ben Milano as the inaugural president, thus became the first IABC chapter outside of the United States.
The group today is led by Kane Choa, OIC for Integrated Corporate Communications of ABS-CBN.
Best Practices in Communication Planning and Implementation” is available on Amazon.com (click here) for only $11.99.