Lopez Group members are more aware of the Lopez Values, compared to six months ago.

In a poll conducted in October 2012, 22% of those surveyed could recall all seven Lopez Values versus 16% in a similar poll done in April.

Integrity remained the top value remembered at 65% from 49% in April. This was followed by pioneering entrepreneurial spirit at 63% from only 8%, the least recalled value in April. The third most recalled value was nationalism at 43% from 17%. Despite improved awareness of all the Lopez Values, those who could not recall any of the values also increased to 24% from 7% over the six-month period.

Nonetheless, when asked if they saw the Lopez Values being practiced in their workplace, 94% said yes, a slight increase from the 92% who said yes in April.

In terms of values fit, 43% said integrity was the most important value to them, followed by unity at 10% and business excellence at 9%. In April, the value most important to the workforce was integrity at 47%, unity at 12% and business excellence tied with employee welfare and wellness at 11%.

The Lopez Credo and Values were launched by chairman emeritus Oscar M. Lopez (OML) in 2010. Top executives across the Group worked to define and describe the values in detail via workshops. HR professionals across the Group have been tasked by chief executives to roll out the values in their respective workplaces.

OML said that the intent is “to put the Group well on the road to longevity, building on its 82 years as a conglomerate in the service of the nation.”